15 KiB
Visual Techniques Reference
13 proven techniques from production HyperFrames videos. Use these in your storyboard and compositions to create visually rich, professional output. Each technique includes a minimal code pattern you can adapt.
These are NOT advanced — they're standard motion design patterns that every composition should use at least 2-3 of.
Contents
- SVG path drawing
- Canvas 2D procedural art
- CSS 3D transforms
- Per-word kinetic typography
- Lottie animation
- Video compositing
- Character-by-character typing
- Variable font axis animation
- GSAP MotionPathPlugin
- Velocity-matched transitions
- Audio-reactive animation
- Clip-path reveal masks
- WebGL fragment shader art
- When to use what
Capturing live HTML/CSS as a GPU texture (3D rotation + bloom, magnetic warp, shatter, liquid surface, portal, plus GLSL post-processing) is a separate, heavier capability — see
adapters/html-in-canvas-patterns.md. Use it for 1–3 hero beats per video, not every beat.Easing vocabulary — the full ease-family palette (character + mood mapping) lives in
adapters/gsap-easing-and-stagger.md. Every composition should use at least 3 different easings.Named text-animation effects (24 IDs like
typewriter,kinetic-center-build,soft-blur-in) come from the externalanimate-textskill — seeadapters/animate-text.mdfor the vocabulary and how to load it.
1. SVG Path Drawing
A path draws itself in real-time, like someone tracing with a pen. Use for revealing diagrams, arrows, connector lines, or brand marks.
<svg viewBox="0 0 400 200">
<path
class="draw-path"
d="M 50 100 L 200 50 L 350 100"
stroke="#c84f1c"
stroke-width="4"
fill="none"
stroke-linecap="round"
/>
</svg>
<style>
.draw-path {
stroke-dasharray: 280;
stroke-dashoffset: 280;
}
</style>
<script>
tl.to(".draw-path", { strokeDashoffset: 0, duration: 0.7, ease: "power2.out" }, 0.5);
</script>
Use path.getTotalLength() to calculate the dasharray value dynamically.
2. Canvas 2D Procedural Art
Animated noise, particle fields, data visualizations — anything that evolves frame-by-frame. Drive it with a GSAP proxy.
<canvas id="proc-canvas" width="1920" height="1080"></canvas>
<script>
var canvas = document.getElementById("proc-canvas");
var ctx = canvas.getContext("2d");
function hash(x, y) {
var n = x * 374761393 + y * 668265263;
n = (n ^ (n >> 13)) * 1274126177;
return ((n ^ (n >> 16)) & 0x7fffffff) / 0x7fffffff;
}
function drawFrame(t) {
ctx.fillStyle = "#0a0a0a";
ctx.fillRect(0, 0, 1920, 1080);
for (var i = 0; i < 200; i++) {
var x = hash(i, 0) * 1920;
var y = hash(i, 1) * 1080;
var brightness = hash(i, Math.floor(t * 10)) * 255;
ctx.fillStyle = "rgba(255, 255, 255, " + brightness / 255 + ")";
ctx.beginPath();
ctx.arc(x, y, 2, 0, Math.PI * 2);
ctx.fill();
}
}
var proxy = { time: 0 };
tl.to(
proxy,
{
time: 5,
duration: 5,
ease: "none",
onUpdate: function () {
drawFrame(proxy.time);
},
},
0,
);
</script>
The hash() function is deterministic — same frame renders identically every time.
3. CSS 3D Transforms
Perspective rotations create depth. Use for product showcases, card flips, architectural reveals.
<div class="stage" style="perspective: 900px;">
<div class="card-3d" style="transform-style: preserve-3d;">
<div class="face front">Product</div>
<div class="face back" style="transform: rotateY(180deg);">Details</div>
</div>
</div>
<script>
tl.to(".card-3d", { rotationY: 360, rotationX: 15, duration: 1.2, ease: "sine.inOut" }, 0);
</script>
Always set perspective on the parent, transform-style: preserve-3d on the animated element.
4. Per-Word Kinetic Typography
Words appear one-by-one, synced to transcript.json timestamps. The core technique for narration-driven videos.
<div class="headline">
<span class="word w-0">Anything</span>
<span class="word w-1">a</span>
<span class="word w-2">browser</span>
<span class="word w-3">can</span>
<span class="word w-4">render</span>
</div>
<style>
.word {
display: inline-block;
opacity: 0;
margin: 0 0.12em;
}
</style>
<script>
// Word onset times from transcript.json (seconds relative to beat start)
var timings = [0.0, 0.23, 0.28, 0.63, 0.78];
var slides = [80, 60, 50, 25, 12]; // horizontal slide decay (px)
document.querySelectorAll(".word").forEach(function (word, i) {
tl.from(
word,
{
x: slides[i],
y: 14,
opacity: 0,
duration: 0.35,
ease: "power2.out",
},
timings[i],
);
});
</script>
The slide distance DECAYS per word (80→12px) — mimics a camera settling.
5. Lottie Animation
Vector animations that play inside a composition. Use for logos, character animations, icons.
<div id="logo-anim" class="lottie" style="width:500px;height:500px;"></div>
<script src="https://cdnjs.cloudflare.com/ajax/libs/bodymovin/5.12.2/lottie.min.js"></script>
<script>
window.__hfLottie = window.__hfLottie || [];
const anim = lottie.loadAnimation({
container: document.getElementById("logo-anim"),
renderer: "svg",
loop: false,
autoplay: false,
path: "../capture/assets/lottie/animation-0.json",
});
window.__hfLottie.push(anim); // REQUIRED — adapter seeks every registered instance
gsap.set("#logo-anim", { scale: 0.3, opacity: 0 });
tl.to("#logo-anim", { scale: 1, opacity: 1, duration: 0.35, ease: "back.out(1.6)" }, 0.2);
</script>
autoplay: false + loop: false + window.__hfLottie.push() are mandatory — HyperFrames seeks each registered player to composition time, so anything left on autoplay/loop runs in wall-clock and renders non-deterministically. The adapter seeks absolute time (no modulo loop, no playback-rate scaling): bake repeating cycles or non-default speed into the Lottie asset or an explicit timeline, then verify the render. Full contract + .lottie/dotLottie variant: adapters/lottie.md.
6. Video Compositing
Embed real video footage inside compositions. Videos must be muted with playsinline.
<div class="video-frame" style="width:680px;height:840px;border-radius:16px;overflow:hidden;">
<video
id="footage"
src="../capture/assets/videos/clip.mp4"
muted
playsinline
style="width:100%;height:100%;object-fit:cover;"
></video>
</div>
<script>
// Video playback is controlled by the framework — don't call play() manually
tl.from(".video-frame", { scale: 0.9, opacity: 0, duration: 0.3, ease: "power2.out" }, 0);
</script>
The HyperFrames runtime handles video seeking and playback.
7. Character-by-Character Typing
Terminal typing effect using tl.call() to update text content character by character.
<div class="terminal-line">
<span class="prompt">❯</span>
<span class="typed" id="typed-text"></span>
<span class="cursor" style="width:11px;height:22px;background:#333;display:inline-block;"></span>
</div>
<script>
var CMD = "npx hyperframes init";
var typed = document.getElementById("typed-text");
// Cursor blinks
tl.to(".cursor", { opacity: 0, duration: 0.12, yoyo: true, repeat: 20, ease: "steps(1)" }, 0);
// Type each character
for (var i = 0; i < CMD.length; i++) {
(function (idx) {
tl.call(
function () {
typed.textContent = CMD.substring(0, idx + 1);
},
null,
(idx / CMD.length) * 0.9,
);
})(i);
}
</script>
Use ease: "steps(1)" for cursor blink — creates discrete on/off.
8. Variable Font Axis Animation
Animate font-variation-settings to reshape glyphs in real-time. Works with variable fonts that have axes like optical size (opsz), weight (wght), softness (SOFT).
<style>
/* Load the captured local variable font — do NOT use Google Fonts @import.
Replace this placeholder with an @font-face pointing to ../capture/assets/fonts/. */
@font-face {
font-family: "Fraunces";
src: url("../capture/assets/fonts/Fraunces-Variable.woff2") format("woff2");
font-weight: 100 900;
font-style: normal;
font-display: block;
}
.wordmark {
--opsz: 144;
--wght: 440;
font-family: "Fraunces", serif;
font-variation-settings:
"opsz" var(--opsz),
"wght" var(--wght);
font-size: 200px;
}
</style>
<script>
tl.to(".wordmark", { "--opsz": 72, "--wght": 300, duration: 0.45, ease: "power2.out" }, 0);
</script>
The glyph subtly reshapes as axes animate — optical size adjusts detail, weight changes thickness.
9. GSAP MotionPathPlugin
Animate an element along an arbitrary SVG path. Use for sliders following curves, particles along trajectories, guided reveals.
<script src="https://cdn.jsdelivr.net/npm/gsap@3.14.2/dist/MotionPathPlugin.min.js"></script>
<div class="dot" style="width:20px;height:20px;background:#2a8a7c;border-radius:50%;"></div>
<script>
gsap.registerPlugin(MotionPathPlugin);
tl.to(
".dot",
{
motionPath: { path: "M 12 300 C 280 280 520 80 820 50 S 1200 48 1308 38" },
duration: 1.5,
ease: "power2.out",
},
0,
);
</script>
10. Velocity-Matched Transitions
Exit one beat and enter the next with matched velocities — creates perceived continuous motion.
// EXIT (in outgoing composition): accelerating with blur
tl.to(
".content",
{
y: -150,
filter: "blur(30px)",
opacity: 0,
duration: 0.33,
ease: "power2.in", // accelerates
},
beatDuration - 0.33,
);
// ENTRY (in incoming composition): decelerating from blur
gsap.set(".content", { y: 150, filter: "blur(30px)" });
tl.to(
".content",
{
y: 0,
filter: "blur(0px)",
duration: 1.0,
ease: "power2.out", // decelerates
},
0,
);
The fastest point of both curves meets at the cut — the viewer perceives smooth camera motion. Match ease families: .in for exits, .out for entries.
11. Audio-Reactive Animation
Drive any GSAP-tweenable property from the playing audio. Bass pulses a logo on kick drums. Treble glows a CTA on cymbals. Amplitude breathes a background during quiet phrases. The result: motion that feels locked to the track in a way pre-authored tweens never can.
When to use: Any video with music or dramatic narration — brand reels, product launches, hype edits. Skip for calm/tutorial pacing.
How it works: Pre-extract audio frequency bands into a JSON file, then sample per-frame via tl.call():
// audio-data.json: { fps: 30, totalFrames: 900, frames: [{ bands: [0.82, 0.45, 0.31, ...] }, ...] }
for (var f = 0; f < AUDIO_DATA.totalFrames; f++) {
tl.call(
(function (frame) {
return function () {
var bass = frame.bands[0]; // 0–1
var treble = frame.bands[13];
gsap.set(".logo", { scale: 1 + bass * 0.04 }); // 3–4% pulse on bass
gsap.set(".cta", { filter: `drop-shadow(0 0 ${treble * 24}px #00C3FF)` });
};
})(AUDIO_DATA.frames[f]),
[],
f / AUDIO_DATA.fps,
);
}
Per-frame sampling is required — a single tween will not react. Use the extract script:
python3 skills/hyperframes-creative/scripts/extract-audio-data.py narration.wav --fps 30 --bands 16 -o audio-data.json
Keep text/logo intensity subtle (≤5% scale, ≤30% glow) — audio-reactive motion on tiny elements reads as jitter. Bigger backgrounds can push to 10–30%.
Never do: equalizer bars, spectrum analyzers, waveform displays, strobing, rainbow color cycling. The audio provides timing and intensity; the visual vocabulary still comes from the brand. See skills/hyperframes-creative/references/audio-reactive.md for the full API and anti-patterns.
12. Clip-Path Reveal Masks
A fixed window that content slides through — text or images enter from one side and are clipped by an invisible boundary. Different from SVG path drawing: the mask is static, the content moves.
<div id="reveal-mask">
<div id="reveal-content">Your headline text here</div>
</div>
<style>
#reveal-mask {
position: absolute;
inset: 0;
clip-path: inset(0 200px 0 0); /* clips 200px from right */
display: flex;
align-items: center;
justify-content: center;
}
#reveal-content {
font-size: 108px;
white-space: nowrap;
}
</style>
<script>
// Content starts offscreen right, slides left through the mask window
gsap.set("#reveal-content", { x: 400, opacity: 0 });
tl.to("#reveal-content", { x: 0, opacity: 1, duration: 1, ease: "power2.out" }, 0);
</script>
Variations: clip-path: circle(0% at 50% 50%) → circle(100%) for iris reveals. clip-path: polygon(...) for custom shapes.
13. WebGL Fragment Shader Art
Full GPU generative backgrounds — domain-warped FBM noise, cosine palette coloring, iridescent organic patterns. Far richer than Canvas 2D.
<canvas id="shader-bg" width="1920" height="1080"></canvas>
<script>
var canvas = document.getElementById("shader-bg");
var gl = canvas.getContext("webgl");
if (!gl) {
/* fallback to gradient */
}
var fsrc = `
precision mediump float;
varying vec2 v_uv;
uniform float u_time;
uniform vec2 u_res;
float hash(vec2 p) { return fract(sin(dot(p, vec2(127.1, 311.7))) * 43758.5453); }
float noise(vec2 p) {
vec2 i = floor(p), f = fract(p);
f = f * f * (3.0 - 2.0 * f);
return mix(mix(hash(i), hash(i+vec2(1,0)), f.x),
mix(hash(i+vec2(0,1)), hash(i+vec2(1,1)), f.x), f.y);
}
float fbm(vec2 p) {
float v = 0.0, a = 0.5;
mat2 R = mat2(0.8, 0.6, -0.6, 0.8);
for (int i = 0; i < 5; i++) { v += a*noise(p); p = R*p*2.02; a *= 0.5; }
return v;
}
vec3 palette(float t) {
return vec3(0.5)+vec3(0.5)*cos(6.28318*(vec3(1)*t+vec3(0.0,0.33,0.67)));
}
void main() {
vec2 uv = v_uv; uv.x *= u_res.x/u_res.y;
float t = u_time * 0.4;
vec2 q = vec2(fbm(uv*3.0+t*0.3), fbm(uv*3.0+vec2(5.2,1.3)+t*0.2));
vec2 r = vec2(fbm(uv*3.0+q*4.0+vec2(1.7,9.2)+t*0.15), fbm(uv*3.0+q*4.0+vec2(8.3,2.8)+t*0.1));
float n = fbm(uv*3.0+r*2.0);
vec3 col = palette(n*2.0+t*0.2);
col = mix(col, palette(length(q)*3.0+t*0.1), 0.4);
col *= 0.7+0.3*n;
float vig = 1.0-0.4*length(v_uv-0.5);
gl_FragColor = vec4(col*vig, 1.0);
}
`;
// Compile, link, set up fullscreen quad, then render via GSAP proxy:
var proxy = { time: 0.5 };
tl.to(
proxy,
{
time: 5,
duration: BEAT_DUR,
ease: "none",
onUpdate: function () {
gl.uniform1f(uTime, proxy.time);
gl.drawArrays(gl.TRIANGLE_STRIP, 0, 4);
},
},
0,
);
</script>
Always include a Canvas 2D gradient fallback for environments without WebGL.
When to Use What
| Video energy | Techniques to combine |
|---|---|
| High impact (launches, promos) | Per-word typography + velocity transitions + counter animations |
| Cinematic (tours, stories) | SVG path drawing + video compositing + 3D transforms |
| Technical (dev tools, APIs) | Character typing + Canvas 2D procedural + MotionPath |
| Premium (luxury, enterprise) | Variable font animation + Lottie + slow velocity transitions |
| Data-driven (stats, metrics) | Canvas 2D procedural + counter animations + SVG path drawing |