heygen-com--hyperframes/skills/hyperframes-animation/blueprints/cta-morph-press.md

# cta-morph-press — CTA Morph & Press

**intent**: A resting brand mark condenses at the same screen center into a smaller, brighter CTA, then a cursor arrives from off-stage and lands a human-aimed click on it. The viewer's eye is walked from "this is who we are" to "and this is what you do." The morph and the click are the two headline beats.

**roles served**

- CTA (from `cta-morph-press`): when the close moves from brand identity to a single user action, two elements share the same center sequentially (a morph, not a cut), and the payoff is a simulated click with physical feedback. Reach for it for a focused "click here" sign-off — no spatial set, no multi-step UI (that's `cursor-ui-demo`).

**duration**: 4–6s

**shot structure** (a `[bg]` canvas; hero and CTA are flex-centered siblings sharing one `transform-origin`)

- **Scene 1 (0.0–~1.4s) — presence.** The `[hero mark / brand lockup]` holds dead-center, alive but resting — only a faint rotational breath on the mark; any title text under it stays rock-stable. Camera static.
- **Scene 2 (~1.4–2.4s) — the morph (signature move).** The hero CONDENSES at the same screen center into a smaller, brighter `[CTA]` (button / card): the outgoing mark shrink-fades exactly as the CTA scales up in its place. Because they share one `transform-origin`, the eye reads it as one element transforming, not a swap.
- **Scene 3 (~2.4–3.4s) — approach.** A `[cursor]` arrives from off-stage on a **decelerating** path (it "arrives," it does not pass through) and lands a few px **off** the CTA's geometric center, so the aim reads human, not scripted.
- **Scene 4 (~3.4–end) — press.** The cursor lands a physical CLICK — cursor and CTA compress together in lockstep, then release with feedback (an optional ripple / glow bloom). Holds on the clicked state.

**motion vocabulary**: faint rotation-only resting breath (logo scope only); same-center morph-swap (shrink-fade ↔ scale-up sharing `transform-origin`); cursor decel-arrival from off-stage; off-center human aim; lockstep press compression; release feedback ripple / glow.

**rule mapping**

- hero → CTA condense at one center → `scale-swap-transition` (shared `transform-origin: 50% 50%` is what sells the morph; CTA `position: absolute` so it doesn't shove the hero during the brief overlap)
- resting-hero aliveness (rotation only, scoped to the mark so the Phase-2 scale doesn't fight it) → `sine-wave-loop` (low-amplitude rotation register — subtle jitter, not a scale breath)
- cursor press + release in lockstep (single-target-array so both compress together) → `physics-press-reaction` (PRESS_DOWN + RELEASE portion)
- cursor approach (decel from off-stage, off-center landing, hard-cut opacity in) → `gsap-effects` (translate on `power2.out`)
- click ripple / release glow → `cursor-click-ripple` (attack-decay ring) and/or `ambient-glow-bloom` (release bloom)

**camera modifier**: camera-static — the morph and click happen in element space; a camera move would compete with the click as the climax.