wehub-resource-sync
148 lines
4.1 KiB
Plaintext
148 lines
4.1 KiB
Plaintext
---
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title: "Marketing workflows"
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sidebarTitle: "Marketing"
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description: "Learn how to use Trigger.dev for marketing workflows, including drip campaigns, behavioral triggers, personalization engines, and AI-powered content workflows"
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---
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import UseCasesCards from "/snippets/use-cases-cards.mdx";
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## Overview
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Build marketing workflows from email drip sequences to orchestrating full multi-channel campaigns. Handle multi-day sequences, behavioral triggers, dynamic content generation, and build live analytics dashboards.
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## Featured examples
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<CardGroup cols={3}>
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<Card
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title="Email sequences with Resend"
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icon="book"
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href="/guides/examples/resend-email-sequence"
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>
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Send multi-day email sequences with wait delays between messages.
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</Card>
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<Card
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title="Product image generator"
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icon="book"
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href="/guides/example-projects/product-image-generator"
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>
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Transform product photos into professional marketing images using Replicate.
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</Card>
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<Card
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title="Human-in-the-loop workflow"
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icon="book"
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href="/guides/example-projects/human-in-the-loop-workflow"
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>
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Approve marketing content using a human-in-the-loop workflow.
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</Card>
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</CardGroup>
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## Benefits of using Trigger.dev for marketing workflows
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**Delays without idle costs:** Wait hours or weeks between steps. Waits over 5 seconds are automatically checkpointed and don't count towards compute usage. Perfect for drip campaigns and scheduled follow-ups.
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**Guaranteed delivery:** Messages send exactly once, even after retries. Personalized content isn't regenerated on failure.
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**Scale without limits:** Process thousands in parallel while respecting rate limits. Send to entire segments without overwhelming APIs.
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## Production use cases
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<Card title="Icon customer story" href="https://trigger.dev/customers/icon-customer-story">
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Read how Icon uses Trigger.dev to process and generate thousands of videos per month for their AI-driven video creation platform.
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</Card>
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## Example workflow patterns
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<Tabs>
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<Tab title="Drip email campaign">
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Simple drip campaign. User signs up, waits specified delay, sends personalized email, tracks engagement.
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<div align="center">
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```mermaid
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graph TB
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A[userCreateAccount] --> B[sendWelcomeEmail]
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B --> C[wait.for 24h]
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C --> D[sendProductTipsEmail]
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D --> E[wait.for 7d]
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E --> F[sendFeedbackEmail]
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```
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</div>
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</Tab>
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<Tab title="Multi-channel campaigns">
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**Router pattern with delay orchestration**. User action triggers campaign, router selects channel based on preferences (email/SMS/push), coordinates multi-day sequence with delays between messages, tracks engagement across channels.
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<div align="center">
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```mermaid
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graph TB
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A[startCampaign] --> B[fetchUserProfile]
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B --> C[selectChannel]
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C --> D{Preferred<br/>Channel?}
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D -->|Email| E[sendEmail1]
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D -->|SMS| F[sendSMS1]
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D -->|Push| G[sendPush1]
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E --> H[wait.for 2d]
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F --> H
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G --> H
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H --> I[sendFollowUp]
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I --> J[trackConversion]
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```
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</div>
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</Tab>
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<Tab title="AI content with approval">
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**Supervisor pattern with approval gate**. Generates AI marketing content (images, copy, assets), pauses with wait.forToken for human review, applies revisions if needed, publishes to channels after approval.
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<div align="center">
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```mermaid
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graph TB
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A[createCampaignAssets] --> B[generateAIContent]
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B --> C[wait.forToken approval]
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C --> D{Approved?}
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D -->|Yes| E[publishToChannels]
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D -->|Needs revision| F[applyFeedback]
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F --> B
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```
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</div>
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</Tab>
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<Tab title="Survey response enrichment">
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**Coordinator pattern with enrichment**. User completes survey, batch triggers parallel enrichment from CRM/analytics, analyzes and scores responses, updates customer profiles, triggers personalized follow-up campaigns.
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<div align="center">
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```mermaid
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graph TB
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A[processSurveyResponse] --> B[coordinateEnrichment]
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B --> C[batchTriggerAndWait]
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C --> D[fetchCRMData]
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C --> E[fetchAnalytics]
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C --> F[fetchBehaviorData]
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D --> G[analyzeAndScore]
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E --> G
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F --> G
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G --> H[updateCRMProfile]
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H --> I[triggerFollowUp]
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```
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</div>
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</Tab>
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</Tabs>
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<UseCasesCards />
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