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3.8 KiB
3.8 KiB
Sim — Language & Positioning
When editing user-facing copy (landing pages, docs, metadata, marketing), follow these rules.
Identity
Sim is the AI workspace where teams build and run AI agents. Not a workflow tool, not an agent framework, not an automation platform.
Short definition: Sim is the open-source AI workspace where teams build, deploy, and manage AI agents.
Full definition: Sim is the open-source AI workspace where teams build, deploy, and manage AI agents. Connect 1,000+ integrations and every major LLM to create agents that automate real work — visually, conversationally, or with code.
Audience
Primary: Teams building AI agents for their organization — IT, operations, and technical teams who need governance, security, lifecycle management, and collaboration.
Secondary: Individual builders and developers who care about speed, flexibility, and open source.
Required Language
| Concept | Use | Never use |
|---|---|---|
| The product | "AI workspace" | "workflow tool", "automation platform", "agent framework" |
| Building | "build agents", "create agents" | "create workflows" (unless describing the workflow module specifically) |
| Visual builder | "workflow builder" or "visual builder" | "canvas", "graph editor" |
| The agent | "Sim" — you talk to Sim | "Mothership", "copilot", "AI assistant" |
| The chat surface | "Chat" (capitalized, the module) | "Mothership", "copilot" |
| Deployment | "deploy", "ship" | "publish", "activate" |
| Audience | "teams", "builders" | "users", "customers" (in marketing copy) |
| What agents do | "automate real work" | "automate tasks", "automate workflows" |
| Our advantage | "open-source AI workspace" | "open-source platform" |
Tone
- Direct. Short sentences. Active voice. Lead with what it does.
- Concrete. Name specific things — "Slack bots, compliance agents, data pipelines" — not abstractions.
- Confident, not loud. No exclamation marks or superlatives.
- Simple. If a 16-year-old can't understand the sentence, rewrite it.
Claim Hierarchy
When describing Sim, always lead with the most differentiated claim:
- What it is: "The AI workspace for teams"
- What you do: "Build, deploy, and manage AI agents"
- How: "Visually, conversationally, or with code"
- Scale: "1,000+ integrations, every major LLM"
- Trust: "Open source. SOC2. Trusted by 100,000+ builders."
Module Descriptions
| Module | One-liner |
|---|---|
| Chat | Your AI command center. Talk to Sim — build and manage everything in natural language. |
| Workflows | The visual builder. Connect blocks, models, and integrations into agent logic. |
| Knowledge Base | Your agents' memory. Upload docs, sync sources, build vector databases. |
| Tables | A database, built in. Store, query, and wire structured data into agent runs. |
| Files | Upload, create, and share. One store for your team and every agent. |
| Logs | Full visibility, every run. Trace execution block by block. |
What We Never Say
- Never call Sim "just a workflow tool"
- Never compare only on integration count — we win on AI-native capabilities
- Never use "no-code" as the primary descriptor — say "visually, conversationally, or with code"
- Never promise unshipped features
- Never use jargon ("RAG", "vector database", "MCP") without plain-English explanation on public pages
- Avoid "agentic workforce" as a primary term — use "AI agents"
- Never say "Mothership" or "copilot" — the agent is "Sim", the surface is "Chat" (in run logs the trigger reads "Sim agent")
Vision
Sim becomes the default environment where teams build AI agents — not a tool you visit for one task, but a workspace you live in. Workflows are one module; Chat is another. The workspace is the constant; the interface adapts.