---
description: SEO and GEO guidelines for the landing page
globs: ["apps/sim/app/(landing)/**/*.tsx"]
---
# Landing Page — SEO / GEO

## SEO

- One `<h1>` per page, in Hero only — never add another.
- Strict heading hierarchy: H1 (Hero) → H2 (section titles) → H3 (feature names).
- Every section: `<section id="…" aria-labelledby="…-heading">`.
- Decorative/animated elements: `aria-hidden="true"`.
- All internal routes use Next.js `<Link>` (crawlable). External links get `rel="noopener noreferrer"`.
- Navbar is a Server Component (no `'use client'`) for immediate crawlability. Logo `<Image>` has `priority` (LCP element).
- Navbar `<nav>` carries `SiteNavigationElement` schema.org markup.
- Feature lists must stay in sync with `WebApplication.featureList` in `structured-data.tsx`.

## GEO (Generative Engine Optimisation)

- **Answer-first pattern**: each section's H2 + subtitle should directly answer a user question (e.g. "What is Sim?", "How fast can I deploy?").
- **Atomic answer blocks**: each feature / template card should be independently extractable by an AI summariser.
- **Entity consistency**: always write "Sim" by name — never "the platform" or "our tool".
- **Keyword density**: first 150 visible chars of Hero must name "Sim", "AI workspace", "AI agents".
- **sr-only summaries**: Hero and Templates each have a `<p className="sr-only">` (~50 words) as an atomic product/catalog summary for AI citation.
- **Specific numbers**: prefer concrete figures ("1,000+ integrations", "15+ AI providers") over vague claims.