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NPR > Business
Tesla cuts its car prices around the world after week of turmoil for the company
By Huo Jingnan
Sunday, April 21, 2024 • 8:53 PM EDT
Tesla has slashed prices for its electric vehicles in the United States, China and other countries, comparisons of its websites late Friday and over the weekend show.
In the U.S., the company reduced the starting prices of its Model X, Model Y and Model S by $2,000, which is a drop of less than 5% for the most affordable model. Prices for Model 3 and Cybertruck remained the same.
In China, Tesla dropped prices for all of its models on sale there for 14,000 yuan, or just over 5% for the most affordable model. China is Tesla's largest market outside of the United States and accounts for over a fifth of its revenue, according to the company's latest annual report.
The company also lowered the starting prices of most of its cars in Germany. A Tesla spokesperson told the Guardian and Reuters that there were price cuts in many other countries in Europe, the Middle East and Africa.
The news comes as Tesla has delivered fewer cars in the last quarter than the same quarter a year before - something that has not happened in four years. The company is expected to announce its first quarter earnings this coming Tuesday. Previously, its owner Elon Musk has spoken of competition, especially more affordable EVs models made by Chinese companies.
Tesla announced recalls for Cybertruck on Friday due to safety issues related to its accelerator pedal. The electric vehicle manufacturer laid off 10% of its staff on Tuesday. The company's stock price has fallen back to where it was a year ago.
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