wehub-resource-sync
070959e133
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362 lines
18 KiB
HTML
362 lines
18 KiB
HTML
<!DOCTYPE html>
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<html lang="en">
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<head>
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<meta charset="UTF-8">
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<meta name="viewport" content="width=device-width, initial-scale=1">
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<title>Write a Feature Business Case like a Principal PM - Product management</title>
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<style>
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@import url('https://fonts.googleapis.com/css2?family=Archivo:wght@600;700&family=Inter:wght@400;500;700&family=JetBrains+Mono:wght@400;500;600&display=swap');
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tokens: green-tinted off-black, single emerald accent, hairlines over glass */
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/* ============ S3 capability grid ============ */
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margin-top:40px;max-width:920px}
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.stat{padding:28px 32px 6px 0}
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font-size:clamp(52px,5.4vw,76px);color:var(--text)}
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.stat .l{font-size:13.5px;color:var(--text-2);margin-top:10px}
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/* ============ S6 pipeline: steps as nodes on one edge ============ */
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.step{position:relative;padding-top:34px}
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.step::before{content:'';position:absolute;top:0;left:0;width:13px;height:13px;border-radius:50%;
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background:var(--bg);border:1.5px solid var(--text-3)}
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.step.last::before{background:var(--accent);border-color:var(--accent);box-shadow:0 0 0 5px var(--accent-dim)}
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.step h4{font-family:var(--font-display);font-weight:600;font-size:21px;letter-spacing:-.01em;margin:8px 0 6px;color:var(--text)}
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.step p{margin:0;font-size:13.5px;line-height:1.6;color:var(--text-2)}
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/* ============ S7 CTA ============ */
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border:1px solid var(--line-strong);border-radius:2px;padding:7px 14px}
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/* ============ S8 thanks ============ */
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.thanks{text-align:center;align-items:center}
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.thanks .big{font-family:var(--font-display);font-weight:700;letter-spacing:-.03em;line-height:1;
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font-size:clamp(110px,15vw,190px);margin:0}
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.thanks .lede{margin:30px auto 0}
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@media print{.slide{page-break-after:always}}
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@media (max-width:768px){
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.slide{padding:48px 28px;height:auto;min-height:100vh}
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.snum{right:28px}
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.cap-grid,.stat-board,.pipe{grid-template-columns:1fr}
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.cap+.cap,.stat+.stat{border-left:none;padding-left:0;border-top:1px solid var(--line)}
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.pipe::before{display:none}
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.track{grid-template-columns:1fr;gap:8px}
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.track .who{text-align:left}
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}
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</style>
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</head>
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<body class="tpl-graphify-dark-graph">
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<div class="deck">
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<!-- 1. COVER -->
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<section class="slide is-active cover">
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<!-- force-directed graph signature: hairline edges, neutral nodes, accent hubs -->
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<svg class="cover-graph" viewBox="0 0 1600 900" xmlns="http://www.w3.org/2000/svg" aria-hidden="true">
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</g>
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</svg>
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<div class="snum">01 / 08</div>
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<div class="cover-inner">
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<p class="eyebrow in">Product Management · Business Case</p>
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<h1 class="h1 in">Feature Business Case<br><span class="ac">Plugin Marketplace</span></h1>
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<p class="lede in" style="margin-top:24px">Should Open Design open a first-party plugin marketplace in Q3? <span style="color:var(--text)">The case for PM, Eng, Design, and Leadership to land on one option.</span></p>
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<p class="eyebrow quiet in" style="margin:30px 0 0">Decision owner: PM · Reviewers: Eng, Design, Leadership</p>
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</div>
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</section>
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<!-- 2. SECTION DIVIDER -->
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<section class="slide">
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<div class="snum">02 / 08</div>
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<div style="margin:auto 0">
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<p class="eyebrow quiet in">Decision needed</p>
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<h1 class="h1 in" style="font-size:clamp(88px,10vw,128px)">Ship a <span class="ac">marketplace</span>, or hold the line?</h1>
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<p class="lede in" style="margin-top:24px">217+ plugins already exist, built for free by the community. Today they're only discoverable through a static home rail — no ratings, no revenue share, no owner of record. We need one call before Q3 planning locks.</p>
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</div>
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</section>
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<!-- 3. CONTENT — plugin grid -->
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<section class="slide">
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<div class="snum">03 / 08</div>
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<p class="eyebrow in">The Pain</p>
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<h2 class="h2 in">Four ways the current model <span class="ac">breaks down</span></h2>
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<div class="cap-grid in">
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<div class="cap">
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<span class="idx"><span class="node-dot hollow"></span>n.01</span>
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<h4>Discovery dead-ends</h4>
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<p>68% of installs come from the top 6 home-rail plugins; the other 211 get near-zero traffic</p>
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</div>
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<div class="cap">
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<span class="idx"><span class="node-dot hollow"></span>n.02</span>
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<h4>No trust signal</h4>
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<p>No ratings, no verification badge — support tickets show users afraid to install unfamiliar plugin code</p>
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</div>
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<div class="cap">
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<span class="idx"><span class="node-dot hollow"></span>n.03</span>
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<h4>Zero creator incentive</h4>
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<p>38 external contributors shipped a plugin this year; only 4 shipped a second one</p>
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</div>
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<div class="cap">
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<span class="idx"><span class="node-dot"></span>n.04</span>
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<h4>Unowned support load</h4>
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<p>112 GitHub issues this quarter trace back to plugins with no listed maintainer of record</p>
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</div>
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</div>
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<div class="callout in">
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<span class="node-dot"></span>
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<p>Every pain point traces to the same root cause: <span class="ac">plugins have no marketplace, so they have no owner, no signal, and no incentive</span>.</p>
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</div>
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</section>
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<!-- 4. CODE -->
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<section class="slide">
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<div class="snum">04 / 08</div>
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<p class="eyebrow in">Options Considered</p>
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<h2 class="h2 in">Three shapes, <span class="ac">one recommendation</span></h2>
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<p class="cmd in">$ od plugin marketplace --compare-options</p>
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<pre class="codebox in"><span class="cm"># three options weighed for Q3</span>
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<span class="kw">option_a</span>: <span class="st">status_quo</span> <span class="cm"># home rail only, curated by us</span>
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trust_signal: <span class="fn">none</span> creator_incentive: <span class="fn">none</span> effort: <span class="fn">low</span>
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<span class="kw">option_b</span>: <span class="st">reviewed_marketplace</span> <span class="cm"># submission queue + revenue share</span>
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trust_signal: <span class="fn">verified_badge</span> creator_incentive: <span class="fn">70/30_split</span> effort: <span class="fn">medium</span>
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<span class="kw">option_c</span>: <span class="st">open_federation</span> <span class="cm"># npm-style, no review, self-serve</span>
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trust_signal: <span class="fn">none</span> creator_incentive: <span class="fn">tips_only</span> effort: <span class="fn">low</span>
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<span class="kw">recommended</span>: option_b <span class="cm"># only option that fixes trust AND incentive</span></pre>
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</section>
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<!-- 5. CHART — race diagram -->
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<section class="slide">
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<div class="snum">05 / 08</div>
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<p class="eyebrow in">Tradeoffs</p>
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<h2 class="h2 in">Option B wins trust, <span class="ac">costs speed</span></h2>
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<div class="race in">
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<div class="track closed">
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<div class="who">Options<br>A / C</div>
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<div class="lane">
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<span class="marker"></span>
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<span class="lbl">Ship in 2 weeks · no review gate · no trust signal</span>
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</div>
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</div>
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<div class="track open">
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<div class="who">Option<br>B</div>
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<div class="lane">
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<span class="marker"></span>
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<span class="lbl">Ship in 6 weeks · review gate · verified badge + revenue share</span>
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</div>
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</div>
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</div>
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<div class="stat-board in">
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<div class="stat"><div class="v">+4wk</div><p class="l">added time-to-ship for review tooling</p></div>
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<div class="stat"><div class="v">70/30</div><p class="l">creator revenue split, our favor 30%</p></div>
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<div class="stat"><div class="v">20</div><p class="l">creators committed for private beta</p></div>
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</div>
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</section>
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<!-- 6. PIPELINE -->
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<section class="slide">
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<div class="snum">06 / 08</div>
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<p class="eyebrow in">Recommendation</p>
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<h2 class="h2 in">Ship Option B in <span class="ac">4 phases</span></h2>
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<div class="pipe in">
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<div class="step">
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<span class="sn">STEP 01</span>
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<h4>Freeze scope</h4>
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<p>Review rubric & revenue-share terms locked with legal by Jul 21</p>
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|
</div>
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|
<div class="step">
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|
<span class="sn">STEP 02</span>
|
|
<h4>Build the queue</h4>
|
|
<p>Submission form, review dashboard, verified badge shipped by Aug 11</p>
|
|
</div>
|
|
<div class="step">
|
|
<span class="sn">STEP 03</span>
|
|
<h4>Private beta</h4>
|
|
<p>20 committed creators list one plugin each; review SLA measured live</p>
|
|
</div>
|
|
<div class="step last">
|
|
<span class="sn">STEP 04</span>
|
|
<h4>GA rollout</h4>
|
|
<p>Open submissions to all 217+ creators; revenue share turns on</p>
|
|
</div>
|
|
</div>
|
|
<div class="callout in">
|
|
<span class="node-dot"></span>
|
|
<p>This is the irreversible step: once revenue share is live, pulling the marketplace back costs trust we won't get back. <span class="ac">Sign off here, not after Aug.</span></p>
|
|
</div>
|
|
</section>
|
|
|
|
<!-- 7. CTA -->
|
|
<section class="slide">
|
|
<div class="snum">07 / 08</div>
|
|
<p class="eyebrow in">Measure of Success</p>
|
|
<h2 class="h1 in" style="font-size:clamp(56px,6.4vw,80px)">North star: <span class="ac">long-tail install share</span></h2>
|
|
<p class="cmd in" style="margin-top:30px">$ od plugin marketplace --track long-tail-install-share</p>
|
|
<p class="cta-dl in">→ Target: long-tail install share 24% → 45% by Q4</p>
|
|
<div class="tags in">
|
|
<span class="tag">#review-sla-under-72h</span>
|
|
<span class="tag">#creator-payout-on-time</span>
|
|
<span class="tag">#support-tickets-flat</span>
|
|
<span class="tag">#nps-unchanged</span>
|
|
</div>
|
|
</section>
|
|
|
|
<!-- 8. THANKS -->
|
|
<section class="slide thanks">
|
|
<div class="snum">08 / 08</div>
|
|
<div style="margin:auto 0">
|
|
<h1 class="big in">Approve<span class="ac">.</span></h1>
|
|
<p class="lede in">Option B — reviewed marketplace with revenue share. Sign-off requested from PM, Eng, Design, and Leadership by Jul 21.</p>
|
|
</div>
|
|
</section>
|
|
|
|
</div>
|
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|
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</body>
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</html>
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