The story we tell partners, press, and ourselves.
A founder-voiced brief for partner briefings, press Q&A, and community town halls — built so every claim traces back to a public commit, not a slogan.
Three audiences, one honest thesis.
Partners evaluate the roadmap and the license, not the slide deck. Press wants one sentence they can quote. Community wants proof the story matches the commit log — so we write one narrative and let each audience pull what it needs.
- Partners — read API stability, Apache-2.0 terms, and plugin roadmap before anything else.
- Press — need a single clear thesis: local, open, agent-native design, stated plainly.
- Community — 300+ contributors who fact-check every claim against the repo.
The offer is the belief, not a feature list.
We don't sell seats or gate the workflow. We open-source the plugins, the design systems, and the agent wiring itself — so the belief and the product are the same claim, provable in one clone.
- Apache-2.0, permanently — no dual-license bait-and-switch later.
- Local-first — your files and your own coding agent, not our cloud.
- BYOK everywhere — Anthropic, OpenAI, Azure, Google, plus 14 media providers.
- 217+ plugins, 129 design systems — the belief compounding in public.
Five channels, the same thesis every time.
Each channel restates the identical belief in its native format, so a partner reading the README and a journalist reading the press note hear the same founder voice.
- 01 · GitHub README + release notes — the thesis, restated at every ship.
- 02 · Discord town halls — monthly, founder-hosted, unscripted Q&A.
- 03 · Press briefings — one-page thesis doc, sent before any embargo.
- 04 · Partner integration guides — the belief translated into API terms.
- 05 · Community showcase reposts — proof pulled from real user output.
The next 90 days, dated and measured.
Every beat on this calendar carries a growth number, so a creative choice is never separated from what it's supposed to move.
- Week 1 — press embargo lifts with the founder thesis piece; target 5K referral visits.
- Week 3 — partner integration guide ships; target 10 signed pilot partners.
- Week 6 — first Discord town hall; target 1,200 live listeners, 300 new members.
- Week 12 — community showcase recap; target 15% lift in plugin installs.
“Their brand story held up under our own diligence — the Apache-2.0 license, the local-first claim, the plugin count. Every line checked out.”
