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chore: import upstream snapshot with attribution
2026-07-13 12:58:35 +08:00

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<head>
<meta charset="UTF-8" />
<meta name="viewport" content="width=1920, height=1080" />
<title>FlowDesk — Investor Pitch</title>
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/* ── Typography ─────────────────────────────────────── */
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/* ── Problem bullets ─────────────────────────────────── */
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/* ── Market math ─────────────────────────────────────── */
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/* ── Traction stats ──────────────────────────────────── */
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</head>
<body style="margin: 0">
<!--
FlowDesk — Investor Pitch Deck
Startup: FlowDesk — workflow SaaS for freelance creative agencies
automates client intake, approval loops, and invoicing.
Timeline layout (all scenes non-overlapping, contiguous main line):
0008s cover (main slide 1)
0820s problem (main slide 2, 3 fragments at 8.3, 8.6, 8.9s — bunched near start)
2028s solution (main slide 3)
2836s why-now (main slide 4)
3644s market (main slide 5, hotspot → market-drill branch)
4452s product (main slide 6)
5260s traction (main slide 7)
6068s team (main slide 8)
6876s ask (main slide 9)
7684s market-drill (branch slide — market-sizing-drill sequence)
-->
<!-- ── JSON island (source of truth for slide order, fragments, hotspots) ── -->
<script type="application/hyperframes-slideshow+json">
{
"slides": [
{
"sceneId": "cover",
"notes": "Open cold with the tagline. Let it breathe — no build, just the claim."
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{
"sceneId": "problem",
"notes": "Walk through each pain point one fragment at a time. The 14h/week stat is the anchor.",
"fragments": [8.3, 8.6, 8.9],
"hotspots": []
},
{
"sceneId": "solution",
"notes": "One sentence. The product kills the three pains from the previous slide."
},
{
"sceneId": "why-now",
"notes": "Three macro tailwinds — remote-first freelancing, API economy, AI underwriting."
},
{
"sceneId": "market",
"notes": "Bottom-up math only. 480k agencies × $4,200 ACV = $2.0B SAM. Use hotspot for methodology Q.",
"hotspots": [
{
"id": "mkt-hotspot",
"label": "How did you size this market?",
"target": "market-sizing-drill",
"region": { "x": 55, "y": 60, "w": 40, "h": 28 }
}
]
},
{
"sceneId": "product",
"notes": "Three product pillars — intake, approvals, invoicing. Show the single workflow view."
},
{
"sceneId": "traction",
"notes": "Lead with MRR and NRR — investors pattern-match on those two numbers first."
},
{
"sceneId": "team",
"notes": "Why us: ex-Stripe, ex-Figma, serial founders. Domain depth on both sides."
},
{
"sceneId": "ask",
"notes": "$4M seed to hit 1,000 customers. Show specific use of proceeds."
}
],
"slideSequences": [
{
"id": "market-sizing-drill",
"label": "Market sizing methodology",
"slides": [
{
"sceneId": "market-drill",
"notes": "Step through the bottom-up math: Dun & Bradstreet count → filter → ACV from comparable comps."
}
]
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<!-- Root composition container -->
<div
id="root"
data-composition-id="root"
data-start="0"
data-duration="84"
data-width="1920"
data-height="1080"
style="position: relative; width: 1920px; height: 1080px; overflow: hidden; background: #0b0b0f"
>
<!-- ══════════════════════════════════════════════════════
SLIDE 1 — COVER
"FlowDesk turns creative agency chaos into billable momentum"
Start: 0 Duration: 8 End: 8
Background: deep indigo gradient
═══════════════════════════════════════════════════════════ -->
<div
id="scene-cover"
class="scene-frame clip"
data-composition-id="cover"
data-start="0"
data-duration="8"
data-label="Cover"
data-track-index="1"
style="background: linear-gradient(135deg, #0d0d2b 0%, #1a0a3d 50%, #0d1f4a 100%)"
>
<div class="slide-center">
<div id="cover-eyebrow" class="eyebrow" style="color: #7c6ff7" data-anim>Seed Round 2026</div>
<h1 id="cover-headline" class="headline-lg" style="color: #ffffff" data-anim>
FlowDesk turns creative agency chaos into billable momentum
</h1>
<p id="cover-sub" class="subhead-center" style="color: rgba(255,255,255,0.65)" data-anim>
Workflow automation for freelance creative agencies — intake, approvals, and invoicing in one place
</p>
<div id="cover-bar" class="accent-bar" style="background: #7c6ff7; width: 120px" data-anim></div>
</div>
</div>
<!-- ══════════════════════════════════════════════════════
SLIDE 2 — PROBLEM
"Creative agencies haemorrhage 14 hours a week chasing approvals and invoices"
Start: 8 Duration: 12 End: 20
Fragments at 8.3, 8.6, 8.9 (absolute timeline times — bunched near start for snappiness)
Background: dark warm red
═══════════════════════════════════════════════════════════ -->
<div
id="scene-problem"
class="scene-frame clip"
data-composition-id="problem"
data-start="8"
data-duration="12"
data-label="The problem"
data-track-index="1"
style="background: linear-gradient(135deg, #1a0808 0%, #2d0f0f 100%)"
>
<div class="slide-inner">
<div id="prob-eyebrow" class="eyebrow" style="color: #f87171" data-anim>The problem</div>
<h2 id="prob-headline" class="headline" style="color: #ffffff; max-width: 1400px" data-anim>
Creative agencies haemorrhage 14 hours a week chasing approvals and invoices
</h2>
<div id="prob-pain1" class="pain-item">
<span class="pain-num" style="color: #f87171">01</span>
<span class="pain-text" style="color: rgba(255,255,255,0.9)">Client feedback loops take 46 days per project revision</span>
</div>
<div id="prob-pain2" class="pain-item">
<span class="pain-num" style="color: #f87171">02</span>
<span class="pain-text" style="color: rgba(255,255,255,0.9)">Late invoices leave 28% of revenue outstanding 30+ days</span>
</div>
<div id="prob-pain3" class="pain-item">
<span class="pain-num" style="color: #f87171">03</span>
<span class="pain-text" style="color: rgba(255,255,255,0.9)">Intake chaos — email threads, Notion, DMs — kills 3h/week on triage</span>
</div>
</div>
</div>
<!-- ══════════════════════════════════════════════════════
SLIDE 3 — SOLUTION
"FlowDesk collapses intake, approvals, and invoicing into one automated workflow — agencies bill faster and work less"
Start: 20 Duration: 8 End: 28
Background: rich teal/green
═══════════════════════════════════════════════════════════ -->
<div
id="scene-solution"
class="scene-frame clip"
data-composition-id="solution"
data-start="20"
data-duration="8"
data-label="Solution"
data-track-index="1"
style="background: linear-gradient(135deg, #071a17 0%, #0a2e26 50%, #06201b 100%)"
>
<div class="slide-center">
<div id="sol-eyebrow" class="eyebrow" style="color: #34d399" data-anim>Our solution</div>
<h2 id="sol-headline" class="headline-lg" style="color: #ffffff; max-width: 1400px" data-anim>
FlowDesk collapses intake, approvals, and invoicing into one automated workflow — agencies bill faster and work less
</h2>
<p id="sol-sub" class="subhead-center" style="color: rgba(255,255,255,0.65)" data-anim>
One link for clients. One dashboard for teams. Zero email follow-ups.
</p>
</div>
</div>
<!-- ══════════════════════════════════════════════════════
SLIDE 4 — WHY NOW
"Three forces converging in 2026 make FlowDesk a category-defining moment"
Start: 28 Duration: 8 End: 36
Background: midnight blue
═══════════════════════════════════════════════════════════ -->
<div
id="scene-why-now"
class="scene-frame clip"
data-composition-id="why-now"
data-start="28"
data-duration="8"
data-label="Why now"
data-track-index="1"
style="background: linear-gradient(135deg, #050d1f 0%, #0a1a3d 100%)"
>
<div class="slide-inner">
<div id="wn-eyebrow" class="eyebrow" style="color: #60a5fa" data-anim>Why now</div>
<h2 id="wn-headline" class="headline" style="color: #ffffff" data-anim>
Three forces converging in 2026 make FlowDesk a category-defining moment
</h2>
<div id="wn-row" class="stat-row" style="gap: 60px; margin-top: 16px" data-anim>
<div class="stat-block">
<span class="stat-number" style="color: #60a5fa">74%</span>
<span class="stat-label" style="color: rgba(255,255,255,0.65)">of US agencies now fully remote — async tooling is table stakes</span>
</div>
<div class="stat-block">
<span class="stat-number" style="color: #60a5fa">3×</span>
<span class="stat-label" style="color: rgba(255,255,255,0.65)">growth in SMB API adoption, enabling no-code automations</span>
</div>
<div class="stat-block">
<span class="stat-number" style="color: #60a5fa">AI</span>
<span class="stat-label" style="color: rgba(255,255,255,0.65)">AI-powered approval routing cuts review cycles by 60%</span>
</div>
</div>
</div>
</div>
<!-- ══════════════════════════════════════════════════════
SLIDE 5 — MARKET
"480,000 US creative agencies × $4,200 ACV = $2.0B serviceable market"
Start: 36 Duration: 8 End: 44
Hotspot → market-sizing-drill branch
Background: deep purple
═══════════════════════════════════════════════════════════ -->
<div
id="scene-market"
class="scene-frame clip"
data-composition-id="market"
data-start="36"
data-duration="8"
data-label="Market"
data-track-index="1"
style="background: linear-gradient(135deg, #110824 0%, #1e0a40 100%)"
>
<div class="slide-inner">
<div id="mkt-eyebrow" class="eyebrow" style="color: #a78bfa" data-anim>Market sizing</div>
<h2 id="mkt-headline" class="headline" style="color: #ffffff; max-width: 1300px" data-anim>
480,000 US creative agencies × $4,200 ACV = $2.0B serviceable market
</h2>
<div id="mkt-math" class="math-row" style="color: #ffffff; margin-top: 8px" data-anim>
<span style="color: #a78bfa; font-size: 56px; font-weight: 800">480k</span>
<span class="math-op">agencies</span>
<span class="math-op">×</span>
<span style="color: #a78bfa; font-size: 56px; font-weight: 800">$4,200</span>
<span class="math-op">ACV</span>
<span class="math-op">=</span>
<span id="mkt-result" class="math-result" style="color: #c4b5fd">$2.0B SAM</span>
</div>
<p id="mkt-note" class="subhead" style="color: rgba(255,255,255,0.55); font-size: 36px; margin-top: 8px" data-anim>
Initial wedge: 315 person US agencies billing $250k$2M/yr via Stripe. Expand to EU in year 2.
</p>
</div>
</div>
<!-- ══════════════════════════════════════════════════════
SLIDE 6 — PRODUCT
"FlowDesk's three-module platform cuts the agency ops stack from six tools to one"
Start: 44 Duration: 8 End: 52
Background: slate dark
═══════════════════════════════════════════════════════════ -->
<div
id="scene-product"
class="scene-frame clip"
data-composition-id="product"
data-start="44"
data-duration="8"
data-label="Product"
data-track-index="1"
style="background: linear-gradient(135deg, #0c0f18 0%, #161b2e 100%)"
>
<div class="slide-inner">
<div id="prod-eyebrow" class="eyebrow" style="color: #38bdf8" data-anim>Product</div>
<h2 id="prod-headline" class="headline" style="color: #ffffff; max-width: 1300px" data-anim>
FlowDesk's three-module platform cuts the agency ops stack from six tools to one
</h2>
<div id="prod-modules" style="display: flex; gap: 48px; margin-top: 16px" data-anim>
<div style="flex: 1; padding: 40px; background: rgba(56,189,248,0.08); border-radius: 20px; border: 1px solid rgba(56,189,248,0.2)">
<div style="font-size: 48px; font-weight: 800; color: #38bdf8; margin-bottom: 12px">Intake</div>
<div style="font-size: 36px; color: rgba(255,255,255,0.8); line-height: 1.4">Smart intake forms with file upload, budget qualifier, and auto-brief generation</div>
</div>
<div style="flex: 1; padding: 40px; background: rgba(56,189,248,0.08); border-radius: 20px; border: 1px solid rgba(56,189,248,0.2)">
<div style="font-size: 48px; font-weight: 800; color: #38bdf8; margin-bottom: 12px">Approvals</div>
<div style="font-size: 36px; color: rgba(255,255,255,0.8); line-height: 1.4">AI-routed review links — one URL, unlimited rounds, full audit trail</div>
</div>
<div style="flex: 1; padding: 40px; background: rgba(56,189,248,0.08); border-radius: 20px; border: 1px solid rgba(56,189,248,0.2)">
<div style="font-size: 48px; font-weight: 800; color: #38bdf8; margin-bottom: 12px">Invoicing</div>
<div style="font-size: 36px; color: rgba(255,255,255,0.8); line-height: 1.4">Auto-invoice on approval — Stripe-native, net-terms, retainer billing</div>
</div>
</div>
</div>
</div>
<!-- ══════════════════════════════════════════════════════
SLIDE 7 — TRACTION
"We crossed $42k MRR in 14 months with 186 paying agencies and 118% NRR"
Start: 52 Duration: 8 End: 60
Background: emerald dark
═══════════════════════════════════════════════════════════ -->
<div
id="scene-traction"
class="scene-frame clip"
data-composition-id="traction"
data-start="52"
data-duration="8"
data-label="Traction"
data-track-index="1"
style="background: linear-gradient(135deg, #051a10 0%, #0a2e1c 100%)"
>
<div class="slide-inner">
<div id="tr-eyebrow" class="eyebrow" style="color: #4ade80" data-anim>Traction</div>
<h2 id="tr-headline" class="headline" style="color: #ffffff; max-width: 1400px" data-anim>
We crossed $42k MRR in 14 months with 186 paying agencies and 118% NRR
</h2>
<div id="tr-cards" class="traction-grid" style="margin-top: 16px" data-anim>
<div class="traction-card" style="background: rgba(74,222,128,0.08); border: 1px solid rgba(74,222,128,0.2)">
<span class="traction-number" style="color: #4ade80">$42k</span>
<span class="traction-label" style="color: rgba(255,255,255,0.75)">MRR (Apr 2026)</span>
</div>
<div class="traction-card" style="background: rgba(74,222,128,0.08); border: 1px solid rgba(74,222,128,0.2)">
<span class="traction-number" style="color: #4ade80">118%</span>
<span class="traction-label" style="color: rgba(255,255,255,0.75)">Net Revenue Retention</span>
</div>
<div class="traction-card" style="background: rgba(74,222,128,0.08); border: 1px solid rgba(74,222,128,0.2)">
<span class="traction-number" style="color: #4ade80">186</span>
<span class="traction-label" style="color: rgba(255,255,255,0.75)">Paying agencies, 0 churned in 90 days</span>
</div>
</div>
</div>
</div>
<!-- ══════════════════════════════════════════════════════
SLIDE 8 — TEAM
"Our three-person founding team has shipped and sold workflow software at Stripe, Figma, and HoneyBook"
Start: 60 Duration: 8 End: 68
Background: warm charcoal
═══════════════════════════════════════════════════════════ -->
<div
id="scene-team"
class="scene-frame clip"
data-composition-id="team"
data-start="60"
data-duration="8"
data-label="Team"
data-track-index="1"
style="background: linear-gradient(135deg, #16100a 0%, #261a0f 100%)"
>
<div class="slide-inner">
<div id="team-eyebrow" class="eyebrow" style="color: #fb923c" data-anim>Team</div>
<h2 id="team-headline" class="headline" style="color: #ffffff; max-width: 1400px" data-anim>
Our three-person founding team has shipped and sold workflow software at Stripe, Figma, and HoneyBook
</h2>
<div id="team-cards" class="team-grid" style="margin-top: 16px" data-anim>
<div class="team-card" style="background: rgba(251,146,60,0.08); border: 1px solid rgba(251,146,60,0.2)">
<span class="team-name" style="color: #fb923c">Sara Okeke</span>
<span class="team-role" style="color: rgba(255,255,255,0.7)">CEO &amp; Co-founder</span>
<span class="team-bio" style="color: rgba(255,255,255,0.7)">Former PM at Stripe Billing. 2× founder (YC S18).</span>
</div>
<div class="team-card" style="background: rgba(251,146,60,0.08); border: 1px solid rgba(251,146,60,0.2)">
<span class="team-name" style="color: #fb923c">Dev Patel</span>
<span class="team-role" style="color: rgba(255,255,255,0.7)">CTO &amp; Co-founder</span>
<span class="team-bio" style="color: rgba(255,255,255,0.7)">Eng lead on Figma Comments. Built async review infra used by 4M teams.</span>
</div>
<div class="team-card" style="background: rgba(251,146,60,0.08); border: 1px solid rgba(251,146,60,0.2)">
<span class="team-name" style="color: #fb923c">Leila Hart</span>
<span class="team-role" style="color: rgba(255,255,255,0.7)">Head of Revenue</span>
<span class="team-bio" style="color: rgba(255,255,255,0.7)">Closed first 200 customers at HoneyBook. Agency market expert.</span>
</div>
</div>
</div>
</div>
<!-- ══════════════════════════════════════════════════════
SLIDE 9 — ASK
"We are raising $4M seed to reach 1,000 customers and $200k MRR in 18 months"
Start: 68 Duration: 8 End: 76
Background: strong indigo
═══════════════════════════════════════════════════════════ -->
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<div id="ask-eyebrow" class="eyebrow" style="color: #818cf8" data-anim>The ask</div>
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We are raising $4M seed to reach 1,000 customers and $200k MRR in 18 months
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<div id="ask-uses" class="use-list" style="margin-top: 16px" data-anim>
<div class="use-item">
<span class="use-pct" style="color: #818cf8">50%</span>
<span style="color: rgba(255,255,255,0.85); font-size: 44px; font-weight: 600">Eng &amp; product — hire 4 engineers, ship EU data residency + mobile app</span>
</div>
<div class="use-item">
<span class="use-pct" style="color: #818cf8">30%</span>
<span style="color: rgba(255,255,255,0.85); font-size: 44px; font-weight: 600">Sales &amp; CS — 3 AEs + partner channel (agencies tool stack)</span>
</div>
<div class="use-item">
<span class="use-pct" style="color: #818cf8">20%</span>
<span style="color: rgba(255,255,255,0.85); font-size: 44px; font-weight: 600">Marketing — content-led PLG, SEO moat, case study library</span>
</div>
</div>
</div>
</div>
<!-- ══════════════════════════════════════════════════════
BRANCH SLIDE — MARKET-DRILL
Branch: market-sizing-drill / "Market sizing methodology"
Start: 76 Duration: 8 End: 84
NOT in main slides array — only in slideSequences
Background: charcoal purple (visually distinct from market slide)
═══════════════════════════════════════════════════════════ -->
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class="scene-frame clip"
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<div class="slide-inner">
<div id="drill-eyebrow" class="eyebrow" style="color: #c084fc" data-anim>Market sizing methodology</div>
<h2 id="drill-headline" class="headline" style="color: #ffffff; max-width: 1500px" data-anim>
Bottom-up: Dun &amp; Bradstreet lists 1.1M US "design services" firms — we filter to 480k agencies billing &gt;$250k/yr
</h2>
<div id="drill-steps" style="display: flex; flex-direction: column; gap: 24px; margin-top: 16px" data-anim>
<div style="display: flex; gap: 24px; align-items: center">
<span style="font-size: 48px; font-weight: 900; color: #c084fc; min-width: 72px">1.</span>
<span style="font-size: 44px; color: rgba(255,255,255,0.85); font-weight: 600">1.1M Dun &amp; Bradstreet "design services" — filter to 5+ employee, $250k+ revenue</span>
</div>
<div style="display: flex; gap: 24px; align-items: center">
<span style="font-size: 48px; font-weight: 900; color: #c084fc; min-width: 72px">2.</span>
<span style="font-size: 44px; color: rgba(255,255,255,0.85); font-weight: 600">= 480k addressable agencies × $4,200 ACV (3 seats × $1,400/seat/yr = comparable to HoneyBook)</span>
</div>
<div style="display: flex; gap: 24px; align-items: center">
<span style="font-size: 48px; font-weight: 900; color: #c084fc; min-width: 72px">3.</span>
<span style="font-size: 44px; color: rgba(255,255,255,0.85); font-weight: 600">$2.0B SAM. Expand to EU (est. 600k agencies) in Y2 for $4.5B total SAM.</span>
</div>
</div>
</div>
</div>
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