--- version: alpha name: Capsule — Frame (video / frame layer) description: > Video-first companion to Capsule's design.md. The unit is the frame (1920×1080). Atoms are identical and sacred — the pill geometry (9999px small / 2rem cards) with a 2px ink outline on everything, the sun-bleached cream canvas, the nine-color candy palette, Bodoni Moda + Space Grotesk, soft hard-offset shadows (4/6/8/12px in 8% ink), floating decorative-pill wallpaper, radial accent glows, and the grain overlay. Composition + frame scale rewritten. Motion out of scope. unit: the frame — 1920×1080 primary; 9:16 and 1:1 documented principle: atoms are sacred · composition is free · numbers come from the script colors: cream: "#F5F5F0" ink: "#1A1A1A" outline: "#1E1E1E" white: "#FFFFFF" coral: "#E85D4E" lime: "#C4D94E" lavender: "#C5B5E0" sky: "#8BB4F7" violet: "#A06CE8" yellow: "#F2D160" peach: "#F5B895" mint: "#A8E6CF" shadow: "rgba(26,26,26,0.08)" typography: # — reading ramp (Space Grotesk) — body: { fontFamily: "Space Grotesk", cqw: 0.85, weight: 400, lineHeight: 1.6 } subtitle: { fontFamily: "Space Grotesk", cqw: 0.95, weight: 400, tracking: "0.18em", upper: true } pill-text: { fontFamily: "Space Grotesk", cqw: 0.75, weight: 600, tracking: "0.12em", upper: true } label: { fontFamily: "Space Grotesk", px: 14, weight: 500, tracking: "0.1em", upper: true } # — display / hero ramp (Bodoni Moda, ink, sentence case) — card-headline:{ fontFamily: "Bodoni Moda", cqw: 1.9, weight: 700, lineHeight: 1.1 } orbit-numeral:{ fontFamily: "Bodoni Moda", cqw: 2.6, weight: 700, lineHeight: 1.0 } quote-display:{ fontFamily: "Bodoni Moda", cqw: 4.2, weight: 600, lineHeight: 1.3, tracking: "-0.01em" } stat-number: { fontFamily: "Bodoni Moda", cqw: 3.6, weight: 800, lineHeight: 1.0, tracking: "-0.03em" } section-headline:{ fontFamily: "Bodoni Moda", cqw: 4.0, weight: 700, lineHeight: 1.05, tracking: "-0.01em" } headline: { fontFamily: "Bodoni Moda", cqw: 5.0, weight: 700, lineHeight: 1.05, tracking: "-0.02em" } closing-display:{ fontFamily: "Bodoni Moda", cqw: 8.5, weight: 800, lineHeight: 0.95, tracking: "-0.03em" } display: { fontFamily: "Bodoni Moda", cqw: 12.0, weight: 800, lineHeight: 0.88, tracking: "-0.03em" } spacing: pad: "5cqw" gap-md: "2cqw" card-pad: "2cqw 1.6cqw" components: pill: rounded: "9999px (small) / 2rem (cards)" border: "0.2cqw solid {colors.outline}" backgroundColor: "any candy or {colors.white}" description: "The universal container — every chip/button/label/stat tile/node/bar. No unstroked pill exists." pill-card: backgroundColor: "{colors.white}" border: "0.2cqw solid {colors.outline}" rounded: "2rem" shadow: "0.4cqw 0.4cqw 0 {colors.shadow}" typography: "{typography.card-headline} + {typography.body}" description: "Holds a circular card-icon, Bodoni headline, Space Grotesk body." stat-pill: backgroundColor: "{colors.white}" border: "0.2cqw solid {colors.outline}" rounded: "2rem" shadow: "0.3cqw 0.3cqw 0 {colors.shadow}" typography: "{typography.stat-number} (COLORED) + {typography.pill-text}" description: "The one place color touches a numeral; + a 40px accent bar." title-pill: backgroundColor: "{colors.yellow}" border: "0.2cqw solid {colors.outline}" rounded: "9999px" shadow: "0.3cqw 0.3cqw 0 {colors.shadow}" typography: "{typography.pill-text}" description: "Sits above the display headline on cover/closing." card-icon: backgroundColor: "any candy" border: "0.2cqw solid {colors.outline}" rounded: "50%" size: "60px" typography: "Bodoni numeral/letter in {colors.ink}" description: "Card mark." floating-pill: backgroundColor: "any candy" border: "0.2cqw solid {colors.outline}" rounded: "9999px / 50%" transform: "rotate(−20°..+25°)" shadow: "none" typography: "{typography.pill-text}" description: "Decorative wallpaper confetti, 5–8 per declarative frame. Flat — no shadow." quote-highlight: backgroundColor: "{colors.lime} / {colors.sky}" border: "0.2cqw solid {colors.outline}" rounded: "9999px" description: "Inline candy pill wrapping a phrase inside a Bodoni quote — the emphasis mechanism, replacing bold/italic." bar-track: backgroundColor: "{colors.cream}" border: "0.2cqw solid {colors.outline}" rounded: "9999px" fill: "child candy pill, value at right edge" description: "36px pill chart track." accent-line: backgroundColor: "{colors.coral}" rounded: "9999px" size: "60×4 (80×4 closing)" description: "Coral pill rule." atmosphere: background: "1–3 radial candy glows (6–15% opacity) over {colors.cream} + 4% grain overlay" description: "Baseline canvas layers on every frame. Never absent." --- # Capsule — Frame (video / frame layer) ## Overview Capsule at frame scale is a **playful editorial system where every container is a pill.** The `border-radius: 9999px` (small) / `2rem` (cards) rule plus a 2px ink outline wraps every chip, card, icon, bar, and node — inflated, friendly, graphically distinct. The canvas is sun-bleached cream warmed by soft radial candy glows and a permanent 4% grain overlay. The voice is a two-face conversation: **Bodoni Moda** (didone serif, weight 700–800, always ink, always sentence case) carries every headline, stat, and quote; **Space Grotesk** carries body and all uppercase tracked pill/label text. Nine candy accents fill pills interchangeably with no semantic meaning. Depth is a **soft hard-offset shadow** (4/6/8/12px in 8% ink) — lifted, not stamped — reserved for content-bearing containers; decorative floating pills are flat. **Key characteristics at frame scale:** - **Pill geometry everywhere** — 9999px small, 2rem cards — each wrapped in a 2px `{colors.outline}` stroke. - **Bodoni Moda** display (ink, sentence case) + **Space Grotesk** body/pills (uppercase, tracked). - **Nine candy accents**, interchangeable; color touches stat numerals + pill fills, never headlines. - **Soft offset shadows** (4/6/8/12px, 8% ink) on content containers only; floating pills are flat. - **Floating decorative-pill wallpaper** (5–8, tilted) + radial glows + 4% grain on declarative frames. - **Cream canvas** warmed by atmosphere — bare corners read as broken. ## The Frame ### Frame Craft Bar Three eyeball tests gate every frame before any structural check: - **Squint** — one Bodoni headline or stat dominates at **3–6× its nearest neighbor**. - **Silence** — declarative frames carry **atmosphere, not clutter** (pills as wallpaper, not content); the **pillar-cards and stat grid are the dense exception**. - **Restraint** — every pill carries the 2px outline; color touches **fills + stat numerals only** (never a headline); soft shadow on content-bearing pills only (floating pills are flat); no tenth accent. - **Reference** — aim at a **Memphis / ice-cream-parlor editorial spread**; failure looks like a **flat, sticker-less SaaS card grid**. - **Primary:** 1920×1080 (16:9). Display authored in **`cqw`** (`px ÷ 1920 × 100 = cqw`). - **Vertical:** 1080×1920 (9:16). **Square:** 1080×1080 (1:1). - **Safe area:** `pad` (5cqw); floating pills may bleed off edges as wallpaper. **The container law (load-bearing).** Every frame ground sets `container-type: size` AND carries the radial-glow + grain atmosphere; ALL frame-relative units are `cqw`/`cqh` against it — never `vw`. Pill radii stay `9999px`/`2rem` (shape, not scale); shadow offsets scale in `cqw`. ## Colors Tokens identical to the source. `{colors.cream}` is the ground; `{colors.ink}`/`{colors.outline}` is type + the universal 2px stroke; the nine candy accents fill pills with **no semantic mapping** — pair a warm (coral/yellow/peach) with a cool (sky/lavender/violet/mint) with a neutral-bright (lime); never two same-family adjacent. Color appears on **stat numerals and pill fills only** — never on a Bodoni headline. Shadow is always `{colors.shadow}` (8% ink). No tenth color. ## Typography Two ramps. The **reading ramp** (Space Grotesk body 0.85cqw, uppercase tracked pill/label text) carries copy + chips; the **display ramp** (Bodoni `card-headline` 1.9cqw → `display` 12cqw, all 700–800) carries every headline, stat, and quote. - **Legibility floor:** any load-bearing line ≥ **1.4cqw**; px labels are chrome only. - **Fit-to-measure:** size the headline to its length. Cap the block at **≤ 78cqw**; ≤3 words → `display`/`closing-display`; 4–6 → `headline`; 7+ → `section-headline`. - **Bodoni 700+ in ink, sentence case** (italic via `` only, color allowed on the italic key word as a candy hue); **Space Grotesk pills/labels uppercase, 0.08em+ tracked**; negative-track Bodoni display. ## Depth & Surface Soft hard-offset shadow is the only depth, in `{colors.shadow}` (8% ink), bottom-right: - **0.2cqw (4px)** small nodes; **0.3cqw (6px)** stat-pills, orbit pills, diagram nodes; **0.4cqw (8px)** pillar-cards; **0.6cqw (12px)** the visual frame. - The **2px outline** does most of the lift against cream; the shadow adds the float. - **Decorative floating pills cast no shadow** — this separates content from atmosphere at a glance. **Ceiling:** no blurred shadow, no re-colored shadow, no gradient depth. ## Shapes - **9999px** — all small pills (chips, buttons, bars, nodes, floating pills, quote highlights, accent lines). - **2rem** — larger cards (pillar-card, stat-pill, chart container, visual frame). - **50%** — circular pills (card-icon 60px, step-node 56px, orbit-center 160px, nav dots). - **0** — only the grain overlay and the gradient region inside a visual frame. No sharp-cornered text container exists. ## Components - **pill** — the universal 2px-outlined container. **pill-card / stat-pill / title-pill** — the white/yellow content pills with soft shadows. - **card-icon** — circular candy mark; **floating-pill** — flat tilted wallpaper confetti; **quote-highlight** — inline candy emphasis pill. - **bar-track** — pill-shaped chart bar; **accent-line** — coral pill rule; **atmosphere** — the baseline glow + grain on every frame. ## Frame Treatments > Recipe: ground · container · composes · focal · chrome · accent · silence · Fixed/Free · density. > Atmosphere (glow + grain) on every frame; declarative frames carry floating-pill wallpaper. ### 1 · Cover (identity · move: title pill + display · centered) **Ground** cream + atmosphere, floating-pill wallpaper. **Composes** title-pill, display, accent-line, floating-pills (5–8). **Focal** a 1–2 line Bodoni `display` headline in ink (italic key word in a candy hue), centered, under a yellow title-pill; a coral accent-line below. **Chrome** uppercase Space Grotesk sub. **Accent** the italic word + candy floating pills. **Silence** content centered; pills fill the edges. **Fixed** pill outlines, Bodoni ink, flat floating pills. **Free** title, which candy hues, pill words/positions. **Density** medium-atmospheric. ### 2 · Pillar Cards (catalog · move: 3-up grid · left — the dense frame) **Ground** cream + atmosphere. **Composes** title-pill (lavender), section-headline, 3× pill-card. **Focal** three white 2rem pill-cards (circular candy card-icon, Bodoni card-headline, Space Grotesk body) with 0.4cqw shadows, under a Bodoni section-headline. **Chrome** a lavender header tag-pill. **Accent** the three card-icon fills (coral/sky/lime sequence). **Silence** tight — the density exception (no floating pills here). **Fixed** 2px outlines, soft shadows, ink headlines. **Free** card content, icon hues. **Density** dense-exception. ### 3 · Stat Grid (data · move: stat pills · centered head) **Ground** cream + atmosphere. **Composes** section-headline, 3–4× stat-pill. **Focal** a row of white stat-pills, each a COLORED Bodoni stat-number + uppercase label + accent bar. **Accent** the colored numerals + bars (the one place color meets type). **Silence** moderate. **Fixed** 2rem pills, colored numerals only, soft shadow. **Free** figures (from script), hues. **Density** standard. ### 4 · Pull Quote (quote · move: highlight pill · left) **Ground** cream + atmosphere, a few floating pills. **Composes** quote-display, quote-highlight, accent-line. **Focal** a Bodoni quote in ink with one phrase wrapped in a lime/sky `quote-highlight` pill (the emphasis mechanism — never bold). **Chrome** uppercase attribution. **Accent** the highlight pill. **Silence** ~50%. **Fixed** Bodoni 600, highlight-pill emphasis. **Free** quote, highlight color/phrase. **Density** sparse. ### 5 · Orbit (concept · move: gravitational pills · centered) **Ground** cream + atmosphere. **Composes** orbit-center (160px lime circle, Bodoni ordinal), 4–6 orbit-pill satellites (candy, tilted, soft shadow). **Focal** the lime center anchored by orbiting candy pills. **Accent** the satellite hues. **Silence** moderate. **Fixed** circular center, outlined satellites with shadow. **Free** ordinal, satellite words/positions. **Density** medium. ### 6 · Closing Plate (closer · move: title pill + display · centered) **Ground** cream + atmosphere, floating-pill wallpaper. **Composes** title-pill (yellow), closing-display, accent-line, floating-pills. **Focal** a Bodoni `closing-display` sign-off in ink (italic word in violet/candy), centered. **Accent** the italic word + pills. **Silence** content centered. **Fixed** Bodoni ink, flat pills. **Free** sign-off, pill words. **Density** medium-atmospheric. ## Composition Rules ### Do - Make every text container a **pill** (9999px / 2rem) with the **2px ink outline**. - Set **Bodoni headlines in ink, sentence case**; color lives on stat numerals + pill fills. - Use **soft offset shadows** (4/6/8/12px, 8% ink) on content containers; keep floating pills flat. - Float **5–8 candy pills** + radial glows + grain on declarative frames; bare corners read as broken. - Wrap inline emphasis in a **candy quote-highlight pill**, never bold/italic-alone. - Pair warm+cool+neutral-bright accents; lean centered on cover/closer, left on cards/quote. ### Don't - No sharp-cornered text container; no unstroked pill. - No colored Bodoni headline; no uppercase Bodoni. - No blurred or re-colored shadow; no tenth accent color. - No shadow on decorative floating pills. - Don't blow a headline edge-to-edge — fit to measure. ## Aspect-Ratio Behavior | Treatment | 16:9 | 9:16 | 1:1 | | ------------ | ------------------------------ | --------------------------- | --------------------- | | Cover | display centered, pills around | display top, pills band | centered, fewer pills | | Pillar Cards | head + 3-up | head + 3 stacked | head + 2+1 | | Stat Grid | 3–4 across | 2×2 | 2×2 | | Pull Quote | quote left | quote top, highlight inline | centered | | Orbit | center + 4–6 satellites | center + 3 satellites | center + 4 | | Closing | centered + pills | centered, pills band | centered | `pad` holds on the short edge; re-step display above the 1.4cqw floor. Floating-pill count drops on tighter ratios so they stay wallpaper, not clutter. ## Approved Entities No real customers, logos, or vendors are defined in the source — render any such mark as a placeholder. Floating-pill words are neutral atmospheres ("VISION", "FUTURE", "NEXT"), never content-specific. ## Numerals & Claims (hard rule) Never invent figures, stats, or counts at frame scale. Render slots as `— figure —`, `{metric}`, `N%`. Stat-pill numbers and bar-track widths carry placeholders until the script supplies values. ## Pre-Render Self-Audit - **Squint** — one Bodoni element dominates at 3–5× its neighbor. - **Silence** — declarative frames carry atmosphere not clutter; only pillar/stat grids run dense. - **Pills** — every container is a pill with a 2px outline; no sharp text container. - **Color** — candy on fills + stat numerals only; headlines ink; no tenth hue. - **Depth** — soft offset shadow on content only; floating pills flat; no blur. - **Type** — Bodoni ink sentence-case, fit-to-measure; pills uppercase tracked; ≥1.4cqw floor. - **Anchor** — centered on cover/closer/orbit, left on cards/quote; no 3 consecutive alike. - **Fabrication** — every numeral traces to the script, else placeholder. ## Known Gaps - **Motion intentionally out of scope.** frame.md specifies composition only; the 0.6s fade in the source is a deck mechanic. - **Bodoni Moda + Space Grotesk via Google Fonts.** CJK pairing (ZCOOL XiaoWei / Yozai) carries over from the source. - **9:16 / 1:1 are guidance**; verify the floor and that floating-pill count scales down. - The grain overlay, radial glows, floating pills, and bar fills are CSS-only; no external imagery is required.