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# Airbnb Seed Deck — Design Notes
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## Intent
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A premium remake of Airbnb's 2009 seed pitch deck using current Airbnb brand language.
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The composition should feel warm, human, and tasteful — the opposite of a tech startup
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dark-mode deck. White canvas, generous space, soft coral accents. Three.js backgrounds
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are elegant mood-setters, never distracting.
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## Color Palette
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| Token | Value | Use |
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| ---------------- | --------- | ------------------------------------ |
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| Rausch (primary) | `#FF385C` | CTAs, logo, accent bars, highlights |
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| Coral warm | `#FF5A5F` | Gradient partner to Rausch |
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| Babu dark | `#E61E4D` | Hover / emphasis gradient endpoint |
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| Off-white | `#FFFFFF` | Slide background on light slides |
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| Hof dark | `#222222` | Primary text; dramatic dark slide bg |
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| Foggy gray | `#717171` | Body copy, captions, secondary text |
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| Arches light | `#F7F7F7` | Card backgrounds, subtle panel fills |
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| Arches pink | `#FFF1F1` | Soft pink tint for card areas |
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Do not introduce blue, purple, or green accents. The palette is warm coral + neutral.
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## Typography
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**Font**: "Nunito Sans" from Google Fonts — geometric, rounded, friendly.
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Fallback stack: `"Nunito Sans", "Montserrat", system-ui, sans-serif`.
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| Role | Size (1920×1080) | Weight |
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| -------- | ---------------- | ----------------- |
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| Headline | 80–96px | 800 |
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| Subhead | 48px | 400 |
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| Body | 40–44px | 400–600 |
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| Eyebrow | 28–32px | 700, letterspaced |
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| Numbers | 96–120px | 900 |
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Minimum readable size: 40px. Never go below that for audience-facing text.
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## The Bélo Logo
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The Bélo is Airbnb's universal belonging mark — a rounded loop that is simultaneously
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a heart, a location pin, and a letter A. Reproduce it as inline SVG in Rausch `#FF385C`.
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Use on: cover slide (large, centered), corner mark on every slide (48×48px, top-left).
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Do NOT stretch or recolor the Bélo. Pair with lowercase "airbnb" wordmark in `#222222`.
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## Layout Language
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- **Generous whitespace**: 120px top/bottom padding, 160px left/right on 1920px canvas.
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- **Rounded corners**: 16–24px on all cards and stat blocks.
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- **Soft shadows**: `box-shadow: 0 4px 24px rgba(0,0,0,0.08)` for cards.
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- White or very light slide backgrounds for most slides (readable and clean).
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- Dark background (`#222222`) for: Cover (optional dramatic variant), Team, Ask.
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- Keep layouts left-aligned or centered — never right-heavy.
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## Three.js Background Moods (per-slide)
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Backgrounds run on a persistent WebGL canvas behind all slide content.
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All animations use a fixed seed (no `Math.random()`); seeded using a deterministic LCG.
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Particle counts, positions, and velocities are computed from seeded values.
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| Slide | Mood |
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| ------------- | ------------------------------------------------------------------- |
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| cover | Soft floating coral particles, slow upward drift, warm pink fog |
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| problem | Desaturated gray particles, slower/heavier motion, cooler hue |
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| solution | Coral bloom: particles converge inward, warm pulse |
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| market | Low-poly globe outline with soft arc routes in coral, gentle rotate |
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| product | Clean minimal — very subtle grid of pale dots, nearly static |
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| business | Same as product — minimal |
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| adoption | Sparse warm nodes with thin connecting lines (network graph feel) |
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| competition | Cool gray minimal — positioning matrix backdrop |
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| team | Soft bokeh: large blurred coral orbs, slow parallax |
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| ask | Coral gradient swell — warm radial from center, slow pulse |
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| market-sizing | Same globe as market, camera zoomed in, arcs highlighted |
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## Do's
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- Large, single-stat slides for numbers ($2.1B, $500K) — let the number breathe.
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- Bottom-up math shown explicitly: trips × take-rate = revenue.
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- Complete-sentence headlines that make a claim, not a label.
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- SVG Bélo mark consistent across slides.
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## Don'ts
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- No dark purple, electric blue, neon green.
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- No hero imagery or stock photos (pure typography + Three.js + SVG).
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- No glassmorphism, frosted panels, or gamer-aesthetic effects.
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- No unseeded random values — all Three.js positions must be deterministic.
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- No font below 40px for any audience-visible text.
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+187
@@ -0,0 +1,187 @@
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<!doctype html>
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<html lang="en">
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<head>
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<meta charset="UTF-8" />
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<meta name="viewport" content="width=device-width, initial-scale=1.0" />
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<title>Airbnb 2009 Seed Deck — Slideshow Demo</title>
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<script src="../../../packages/player/dist/hyperframes-player.global.js"></script>
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<script src="../../../packages/player/dist/slideshow/hyperframes-slideshow.global.js"></script>
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<style>
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*,
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*::before,
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*::after {
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box-sizing: border-box;
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margin: 0;
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padding: 0;
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}
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html,
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body {
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width: 100%;
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height: 100%;
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overflow: hidden;
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background: #111;
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}
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</style>
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</head>
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<body>
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<!--
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NOTE: The <script type="application/hyperframes-slideshow+json"> island below is a
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COPY of the island inside index.html. This duplication is intentional: <hyperframes-slideshow>
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reads the island from its OWN innerHTML (not from the composition loaded by
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<hyperframes-player>). Keep this copy in sync with the island in index.html whenever
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slides, fragments, hotspots, or sequences change.
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-->
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<hyperframes-slideshow tabindex="0" sound style="display: block; position: relative; width: 100vw; height: 100vh">
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<hyperframes-player
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style="position: absolute; inset: 0"
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src="index.html"
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></hyperframes-player>
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<script type="application/hyperframes-slideshow+json">
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{
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"slides": [
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{
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"sceneId": "cover",
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"notes": "Open with the tagline. Let the Bélo breathe. This is the belonging company."
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},
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{
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"sceneId": "problem",
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"notes": "Two problems, one at a time. Price first — hotels are expensive. Then connection.",
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"fragments": [9.3, 9.6]
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},
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{
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"sceneId": "solution",
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"notes": "Platform connects hosts and travelers. Belong anywhere. Three value props."
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},
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{
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"sceneId": "validation",
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"notes": "Couchsurfing proves demand: 660k members want this. Craigslist shows supply side."
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},
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{
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"sceneId": "market",
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"notes": "Bottom-up: trips × take-rate = $2.1B. Use the hotspot for the drill-down math.",
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"hotspots": [
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{
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"id": "mkt-hotspot",
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"label": "Show me the math",
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"target": "market-math-detail",
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"region": { "x": 70, "y": 80, "w": 25, "h": 12 }
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}
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]
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},
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{
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"sceneId": "product",
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"notes": "Three clicks: Search, Book, Travel. Show the booking flow simplicity."
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},
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{
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"sceneId": "business",
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"notes": "10% commission. At 80k transactions × $26 avg nightly take = $2.1M revenue."
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},
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{
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"sceneId": "adoption",
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"notes": "Events, conferences, Craigslist cross-posting, partnerships. Grass-roots growth."
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},
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{
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"sceneId": "competition",
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"notes": "Matrix: cheapest + online + transaction. Airbnb is the only one that hits all three."
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},
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{
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"sceneId": "team",
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"notes": "Brian (CEO/design), Joe (design), Nate (engineering). Domain depth: housing + tech."
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},
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{
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"sceneId": "ask",
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"notes": "Raising $500K. 12 months runway. Target: 80K transactions ≈ $2M revenue."
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}
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],
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"slideSequences": [
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{
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"id": "market-math-detail",
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"label": "Market sizing methodology",
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"slides": [
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{
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"sceneId": "market-sizing",
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"notes": "Bottom-up drill: global trips × budget share × online booking rate × take-rate = $2.1B."
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}
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]
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}
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]
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}
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</script>
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</hyperframes-slideshow>
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<!--
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||||
Sound effects play HERE, in the parent document. The composition (loaded in the
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player's iframe) detects slide/fragment/branch transitions and posts
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{ type: 'hf-sfx', name } to the parent. Audio must live in the frame that
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receives the user's gesture (the parent) — an iframe without its own user
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activation is autoplay-blocked. The mp3s are in sfx/ next to this file.
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||||
Mute state is owned by <hyperframes-slideshow sound>. Listen for 'hf-sound'
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events (or read slideshow.muted / data-hf-muted) to skip playback when muted.
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-->
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<script>
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(function () {
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var clips = {
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advance: new Audio("sfx/advance.mp3"),
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fragment: new Audio("sfx/fragment.mp3"),
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"branch-enter": new Audio("sfx/branch-enter.mp3"),
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||||
back: new Audio("sfx/back.mp3"),
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||||
};
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clips.advance.volume = 0.45;
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clips.fragment.volume = 0.4;
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clips["branch-enter"].volume = 0.4;
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clips.back.volume = 0.4;
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for (var k in clips) clips[k].preload = "auto";
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||||
// Track mute state: updated via 'hf-sound' events from the slideshow chrome.
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var muted = false;
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||||
var slideshow = document.querySelector("hyperframes-slideshow");
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if (slideshow) {
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||||
slideshow.addEventListener("hf-sound", function (e) {
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||||
muted = e.detail && e.detail.muted === true;
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||||
});
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||||
}
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||||
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var unlocked = false;
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function unlock() {
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if (unlocked) return;
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||||
unlocked = true;
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||||
// Prime each clip (play muted then reset) so later plays are instant + allowed.
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||||
Object.keys(clips).forEach(function (name) {
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||||
var el = clips[name];
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||||
var v = el.volume;
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||||
el.volume = 0;
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||||
el.play()
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||||
.then(function () {
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||||
el.pause();
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||||
el.currentTime = 0;
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||||
el.volume = v;
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||||
})
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||||
.catch(function () {
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||||
el.volume = v;
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||||
});
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||||
});
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||||
}
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||||
window.addEventListener("keydown", unlock, true);
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||||
window.addEventListener("pointerdown", unlock, true);
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||||
window.addEventListener("click", unlock, true);
|
||||
|
||||
window.addEventListener("message", function (e) {
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||||
var d = e.data;
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||||
if (!d || d.type !== "hf-sfx") return;
|
||||
// Skip playback when muted — the component owns mute state.
|
||||
if (muted) return;
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||||
var el = clips[d.name];
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||||
if (!el || !unlocked) return;
|
||||
try {
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||||
el.currentTime = 0;
|
||||
el.play().catch(function () {});
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||||
} catch (err) {
|
||||
/* ignore */
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||||
}
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||||
});
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||||
})();
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||||
</script>
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||||
</body>
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||||
</html>
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||||
+1577
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