# FlowDesk — Investor Pitch

Seed Round 2026

# FlowDesk turns creative agency chaos into billable momentum

Workflow automation for freelance creative agencies — intake, approvals, and invoicing in one place

The problem

## Creative agencies haemorrhage 14 hours a week chasing approvals and invoices

01 Client feedback loops take 4–6 days per project revision
02 Late invoices leave 28% of revenue outstanding 30+ days
03 Intake chaos — email threads, Notion, DMs — kills 3h/week on triage
Our solution

## FlowDesk collapses intake, approvals, and invoicing into one automated workflow — agencies bill faster and work less

One link for clients. One dashboard for teams. Zero email follow-ups.

Why now

## Three forces converging in 2026 make FlowDesk a category-defining moment

74% of US agencies now fully remote — async tooling is table stakes
3× growth in SMB API adoption, enabling no-code automations
AI AI-powered approval routing cuts review cycles by 60%
Market sizing

## 480,000 US creative agencies × $4,200 ACV = $2.0B serviceable market

480k agencies × $4,200 ACV = $2.0B SAM

Initial wedge: 3–15 person US agencies billing $250k–$2M/yr via Stripe. Expand to EU in year 2.

Product

## FlowDesk's three-module platform cuts the agency ops stack from six tools to one

Intake
Smart intake forms with file upload, budget qualifier, and auto-brief generation
Approvals
AI-routed review links — one URL, unlimited rounds, full audit trail
Invoicing
Auto-invoice on approval — Stripe-native, net-terms, retainer billing
Traction

## We crossed $42k MRR in 14 months with 186 paying agencies and 118% NRR

$42k MRR (Apr 2026)
118% Net Revenue Retention
186 Paying agencies, 0 churned in 90 days
Team

## Our three-person founding team has shipped and sold workflow software at Stripe, Figma, and HoneyBook

Sara Okeke CEO & Co-founder Former PM at Stripe Billing. 2× founder (YC S18).
Dev Patel CTO & Co-founder Eng lead on Figma Comments. Built async review infra used by 4M teams.
Leila Hart Head of Revenue Closed first 200 customers at HoneyBook. Agency market expert.
The ask

## We are raising $4M seed to reach 1,000 customers and $200k MRR in 18 months

50% Eng & product — hire 4 engineers, ship EU data residency + mobile app
30% Sales & CS — 3 AEs + partner channel (agencies tool stack)
20% Marketing — content-led PLG, SEO moat, case study library
Market sizing methodology

## Bottom-up: Dun & Bradstreet lists 1.1M US "design services" firms — we filter to 480k agencies billing >$250k/yr

1. 1.1M Dun & Bradstreet "design services" — filter to 5+ employee, $250k+ revenue
2. = 480k addressable agencies × $4,200 ACV (3 seats × $1,400/seat/yr = comparable to HoneyBook)
3. $2.0B SAM. Expand to EU (est. 600k agencies) in Y2 for $4.5B total SAM.