# Blue Professional

FRAME SYSTEM · VOL. 01 · CONFIDENTIAL

# Restraint, with one strong commitment.

A consulting-grade frame system — warm cream, a single saturated cobalt carrying every accent, and soft tinted cards that never shout.
01 / 06

## Palette

One Accent, Three Grays
Canvas
#fdfae7
Cobalt
#1e2bfa · the only accent
Text
#111111
Muted
#6b6b6b · body
Card Tint
cobalt · 4%
Border
cobalt · 20%
Positive
#059669 · inline only
Negative
#dc2626 · inline only

## Typography

Space Grotesk + Inter
h1
Space Grotesk 700 · −0.02em · near-black
Measured.
h4-eyebrow
Space Grotesk 600 · uppercase · 0.08em · cobalt
Executive Summary
metric-value
Space Grotesk 700 · cobalt
$24.3M
body
Inter 400 · line 1.6 · muted gray

Inter carries every paragraph in muted gray — readable, premium, never competing with the cobalt accent or the near-black headline.

cta
Space Grotesk 600 · cobalt pill · cream text
Book a Briefing

## Components

Soft Tints, No Shadows
Metric card
$24.3M
Annual Revenue
Recurring, across every region.
↑ +18% YoY
Stat cells
94%
Retention
Net revenue
3.4×
Multiple
On capital
Bar ranking
Cobalt88
Restraint64
Density46
Step timeline — fade into future
1
Survey
Establish the cream baseline.
2
Tint
Lift cards with 4% cobalt.
3
Accent
One cobalt carries emphasis.
4
Deliver
Executive-ready briefing.
Highlight callout
One accent does all the emphasis work.
— The System Principle

## Frame Compositions

True 16:9 · cqw
Cover· identity · diagonal accent · left
FRAME SYSTEM · VOL. 01

### Restraint, with one commitment.

Cream, cobalt, and soft tinted cards.
Dashboard· data · 3-up metrics · the dense frame
Performance

### Q3 At a Glance

FY2026
$24M
Revenue
Up across every region.
94%
Retention
Net revenue, trailing 12mo.
+18%
Growth
Year over year, compounding.
Bar Ranking· data · cobalt fills · left
Drivers

### What Moves the Number

Expansion88
New Logos62
Pricing41
Pull Quote· quote · concentric rings · centered
“
Quiet is the most expensive thing on the page.
— Managing Partner

## Frame Rules

Single Accent

#### Do

- Start every frame on warm cream; cobalt carries every accent.
- Set headlines near-black with −0.02em tracking; eyebrows cobalt, uppercase, 0.08em.
- Render every numeral in cobalt Space Grotesk 600–700.
- Use tinted cards — 4% fill, 20% border, 10–14px radius; soft, never outlined.
- Pill chrome at 100px; body in Inter 400, muted gray, line 1.6.

#### Don't

- No second accent color; no cobalt headlines.
- No drop shadows (save the one soft cobalt CTA hover).
- No square corners; no opaque cobalt borders.
- No font substitutes; no uppercase body.
- Don't fill space with heavier borders — add substance, not noise.

## Captions

Lower-third · Karaoke
Active line· spoken · current · upcoming
caption band · 16.7%
Built for teams who ship.
Settled line· all spoken · chip cleared
Ship faster today.
Blue Professional Frame Showcase · Atoms Sacred · Composition Free