---
id: 6614b2714761f45fe3b17294
title: Task 19
challengeType: 22
dashedName: task-19
lang: en-US
---

<!-- (Audio) Brian: That sounds good. I suggest that we also invest in email marketing. It's more targeted, and it will allow us to engage with our subscribers directly. -->

# --description--

This task will help you understand terms related to digital marketing. `Email marketing` is a type of marketing that involves sending emails to a group of people to promote products or services. For example, `We use email marketing to inform customers about new offers.`

`To be targeted` means focusing on a specific group of people. In marketing, this could mean sending messages to people who are most likely interested in your product. Like saying, `Our campaign is targeted at young adults.`

`Subscribers` are people who sign up to receive emails or updates from a website or company. For instance, `Our newsletter has over 1,000 subscribers.`

# --fillInTheBlank--

## --sentence--

`That sounds good. I BLANK that we also BLANK in email marketing. It's more BLANK, and it will allow us to BLANK with our subscribers directly.`

## --blanks--

`suggest`

### --feedback--

It is used to propose an idea or plan, in this case, investing in email marketing.

---

`invest`

### --feedback--

It means to allocate resources, like time or money, into something to gain benefits, here referring to putting effort into email marketing.

---

`targeted`

### --feedback--

It describes a focused approach in marketing, aiming at a specific group of potential customers.

---

`engage`

### --feedback--

It means to interact or involve, in this context, communicating directly with people who have subscribed.

# --scene--

```json
{
  "setup": {
    "background": "company1-boardroom.png",
    "characters": [
      {
        "character": "Brian",
        "position": {
          "x": 50,
          "y": 15,
          "z": 1.2
        },
        "opacity": 0
      }
    ],
    "audio": {
      "filename": "8.2-2.mp3",
      "startTime": 1,
      "startTimestamp": 12.38,
      "finishTimestamp": 20.66
    }
  },
  "commands": [
    {
      "character": "Brian",
      "opacity": 1,
      "startTime": 0
    },
    {
      "character": "Brian",
      "startTime": 1,
      "finishTime": 4.94,
      "dialogue": {
        "text": "That sounds good. I suggest that we also invest in email marketing.",
        "align": "center"
      }
    },
    {
      "character": "Brian",
      "startTime": 5.08,
      "finishTime": 9.28,
      "dialogue": {
        "text": "It's more targeted and it will allow us to engage with our subscribers directly.",
        "align": "center"
      }
    },
    {
      "character": "Brian",
      "opacity": 0,
      "startTime": 9.78
    }
  ]
}
```
