---
id: 6614b326f956cf605cd03775
title: Task 20
challengeType: 19
dashedName: task-20
lang: en-US
---

<!-- (Audio) Brian: That sounds good. I suggest that we also invest in email marketing. It's more targeted, and it will allow us to engage with our subscribers directly. -->

# --description--

Listen to the audio and answer the question.

# --questions--

## --text--

Why does Brian suggest investing in email marketing?

## --answers--

Because it is less expensive than other forms of marketing

### --feedback--

Brian's suggestion is based on targeting and direct engagement, not solely on cost.

---

Because it is a new and untested marketing strategy

### --feedback--

Brian's suggestion of email marketing is for its targeted approach and engagement, not because it's new or untested.

---

Because it's a more traditional form of marketing

### --feedback--

The reason for choosing email marketing isn't its traditionality; it's about being targeted and engaging subscribers directly.

---

Because it is more targeted and allows direct engagement with subscribers

## --video-solution--

4

# --scene--

```json
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    "background": "company1-boardroom.png",
    "characters": [
      {
        "character": "Brian",
        "position": {
          "x": 50,
          "y": 15,
          "z": 1.2
        },
        "opacity": 0
      }
    ],
    "audio": {
      "filename": "8.2-2.mp3",
      "startTime": 1,
      "startTimestamp": 12.38,
      "finishTimestamp": 20.66
    }
  },
  "commands": [
    {
      "character": "Brian",
      "opacity": 1,
      "startTime": 0
    },
    {
      "character": "Brian",
      "startTime": 1,
      "finishTime": 4.94,
      "dialogue": {
        "text": "That sounds good. I suggest that we also invest in email marketing.",
        "align": "center"
      }
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    {
      "character": "Brian",
      "startTime": 5.08,
      "finishTime": 9.28,
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        "text": "It's more targeted and it will allow us to engage with our subscribers directly.",
        "align": "center"
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    {
      "character": "Brian",
      "opacity": 0,
      "startTime": 9.78
    }
  ]
}
```
