# Example: Retail boutique — 18 months of data

**Business:** Vintage clothing boutique
**Trigger:** "What should I push this month?"
**Data source:** QuickBooks (18 months)
**User's metric:** Revenue
**User's seasonality:** "We peak April–May and November–December. Dead in July–August."

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## Input data summary

- Total revenue (18 months): $67,500
- Top product category: Vintage leather jackets ($18,200 / 27% of revenue)
- Second: 90s band tees ($12,400 / 18%)
- Third: High-waisted denim ($9,800 / 14%)
- Slowest: Vintage hats ($2,100 / 3%)

**Trending up:** Band tees (growing 12% month-over-month for 3 months)
**Trending down:** Vintage accessories (declining 8% month-over-month)

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## The brief (ready for owner approval)

### Executive Summary

Your bestseller is vintage leather jackets — they consistently drive 27% of revenue. Band tees are surging and should be featured. April peak season is starting; push jackets and tees hard. July slowdown is coming; plan summer clearance strategy for slower items.

### Push hard (next 30 days)

1. **Vintage leather jackets**
   - What to say: "Built to last. Investment pieces with character." (customer testimonials about durability)
   - Recommended angle: Behind-the-scenes sourcing story, care/styling tips
   - Timeline: Start mid-April for May peak

2. **90s band tees**
   - What to say: "Nostalgia + authenticity. No reproductions, all vintage." (emphasize rarity)
   - Recommended angle: "Which era are you? 1990s vs 2000s collector's guide"
   - Timeline: Capitalize on momentum now; feature weekly

### Hold steady

- **High-waisted denim** — solid performer, 14% of revenue. Maintain weekly rotation in feed; don't over-index.

### Reposition / pause

- **Vintage hats** — only 3% of revenue. Options:
  - Bundle with leather jackets ("Complete the look")
  - Offer 20% off to test demand
  - Or pause until holiday season (Christmas styling posts)

- **Vintage accessories** — declining. Similar options: bundle or pause until Q4.

### Seasonal opportunity

- **July–August slowdown:** Plan clearance content for May/June. "Summer refresh" angle for lighter pieces. (Consider a flash sale in early July to drive traffic during slow season.)
- **November–December:** Position leather jackets as holiday gifts (luxury, timeless); feature gift guides in October.

### Recommended offers

1. **Bundle:** Jacket + tee + belt = styled outfit at 5–10% bundle discount
2. **Flash sale:** Mid-July, 15% off slower items to build July traffic
3. **Free perks:** First buyer gets free styling guide or cleaning cloth

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## Next steps

- **Owner approval:** "Does this feel right? Anything to adjust?"
- **Feed to canva-creator:** Once approved, pass this brief to `canva-creator` to generate social posts, emails, and graphics for the next 30 days.
