diff --git a/cli/open.go b/cli/open.go
new file mode 100644
index 0000000..9c4889a
--- /dev/null
+++ b/cli/open.go
@@ -0,0 +1,63 @@
+package cli
+
+import (
+	"context"
+	"fmt"
+	"net"
+	"net/http"
+	"os"
+
+	"github.com/spf13/cobra"
+
+	"github.com/tamnd/kage/pack"
+	"github.com/tamnd/kage/zim"
+)
+
+func newOpenCmd() *cobra.Command {
+	var addr string
+	var openBrowser bool
+	cmd := &cobra.Command{
+		Use:   "open <file.zim>",
+		Short: "Serve a ZIM archive in your browser for offline reading",
+		Long: "open serves a packed ZIM file over a local HTTP server so you can browse the\n" +
+			"site exactly as it was cloned. It is the read side of kage pack --format zim.",
+		Args: cobra.ExactArgs(1),
+		RunE: func(cmd *cobra.Command, args []string) error {
+			return runOpen(cmd.Context(), args[0], addr, openBrowser)
+		},
+	}
+	cmd.Flags().StringVarP(&addr, "addr", "a", "127.0.0.1:8800", "address to listen on")
+	cmd.Flags().BoolVar(&openBrowser, "open", true, "open the default browser")
+	return cmd
+}
+
+func runOpen(ctx context.Context, path, addr string, openBrowser bool) error {
+	r, err := zim.Open(path)
+	if err != nil {
+		return fmt.Errorf("cannot open %q: %w", path, err)
+	}
+	defer r.Close()
+
+	ln, err := net.Listen("tcp", addr)
+	if err != nil {
+		return fmt.Errorf("cannot listen on %s: %w", addr, err)
+	}
+	url := "http://" + ln.Addr().String()
+
+	fmt.Fprintln(os.Stderr, styleTitle.Render("kage open")+" "+styleDim.Render(path))
+	fmt.Fprintln(os.Stderr, "  open "+styleAccent.Render(url))
+	fmt.Fprintln(os.Stderr, styleDim.Render("  press Ctrl-C to stop"))
+	if openBrowser {
+		_ = pack.OpenInBrowser(url)
+	}
+
+	srv := &http.Server{Handler: pack.Handler(r)}
+	go func() {
+		<-ctx.Done()
+		_ = srv.Close()
+	}()
+	if err := srv.Serve(ln); err != nil && err != http.ErrServerClosed {
+		return err
+	}
+	return nil
+}
diff --git a/cli/pack.go b/cli/pack.go
new file mode 100644
index 0000000..735352f
--- /dev/null
+++ b/cli/pack.go
@@ -0,0 +1,168 @@
+package cli
+
+import (
+	"fmt"
+	"os"
+	"path/filepath"
+	"runtime"
+	"strings"
+	"time"
+
+	"github.com/spf13/cobra"
+
+	"github.com/tamnd/kage/clone"
+	"github.com/tamnd/kage/pack"
+)
+
+// packFlags holds the parsed flags for one invocation of kage pack.
+type packFlags struct {
+	format      string
+	out         string
+	base        string
+	noCompress  bool
+	title       string
+	description string
+	language    string
+	date        string
+}
+
+func newPackCmd() *cobra.Command {
+	f := &packFlags{}
+	cmd := &cobra.Command{
+		Use:   "pack <mirror-dir>",
+		Short: "Pack a cloned mirror into a ZIM file or a self-contained viewer",
+		Long: "pack turns a cloned folder into one distributable file. With --format zim\n" +
+			"it writes an open ZIM archive (the format Kiwix uses) that kage open or any\n" +
+			"ZIM reader can browse. With --format binary it appends that archive to a copy\n" +
+			"of kage, producing a single executable that serves the site offline when run.",
+		Args: cobra.ExactArgs(1),
+		RunE: func(cmd *cobra.Command, args []string) error {
+			return runPack(args[0], f)
+		},
+	}
+	fs := cmd.Flags()
+	fs.StringVar(&f.format, "format", "zim", "output format: zim or binary")
+	fs.StringVarP(&f.out, "out", "o", "", "output path (default per format)")
+	fs.StringVar(&f.base, "base", "", "base kage binary for --format binary (default this kage)")
+	fs.BoolVar(&f.noCompress, "no-compress", false, "store every cluster raw, no zstd")
+	fs.StringVar(&f.title, "title", "", "archive title (default the main page's <title>)")
+	fs.StringVar(&f.description, "description", "", "archive description")
+	fs.StringVar(&f.language, "language", "eng", "archive language code")
+	fs.StringVar(&f.date, "date", time.Now().UTC().Format("2006-01-02"), "archive date (YYYY-MM-DD)")
+	return cmd
+}
+
+func runPack(mirrorArg string, f *packFlags) error {
+	dir := resolveMirror(mirrorArg)
+	zopts := pack.ZIMOptions{
+		Out:         f.out,
+		NoCompress:  f.noCompress,
+		Title:       f.title,
+		Description: f.description,
+		Language:    f.language,
+		Date:        f.date,
+		Version:     Version,
+	}
+
+	switch f.format {
+	case "zim":
+		out, size, err := pack.BuildZIM(dir, zopts)
+		if err != nil {
+			return err
+		}
+		printPackResult(out, size)
+		fmt.Fprintf(os.Stderr, "  open %s\n", styleAccent.Render("kage open "+out))
+		return nil
+
+	case "binary":
+		zbytes, err := pack.BuildZIMBytes(dir, zopts)
+		if err != nil {
+			return err
+		}
+		out := f.out
+		if out == "" {
+			out = defaultBinaryName(dir, f.base)
+		}
+		path, size, err := pack.BuildBinary(zbytes, pack.BinaryOptions{Out: out, Base: f.base})
+		if err != nil {
+			return err
+		}
+		printPackResult(path, size)
+		printRunHint(path)
+		return nil
+
+	default:
+		return fmt.Errorf("unknown --format %q (want zim or binary)", f.format)
+	}
+}
+
+// resolveMirror accepts either a path to a mirror dir or a bare host. A bare
+// host that is not a directory in the working dir is resolved against the
+// default out dir, so "kage pack paulgraham.com" works right after a clone.
+func resolveMirror(arg string) string {
+	if info, err := os.Stat(arg); err == nil && info.IsDir() {
+		return arg
+	}
+	candidate := filepath.Join(clone.DefaultOutDir(), arg)
+	if info, err := os.Stat(candidate); err == nil && info.IsDir() {
+		return candidate
+	}
+	return arg
+}
+
+// defaultBinaryName derives a clean program name from the mirror's host: strip a
+// trailing dot-suffix (paulgraham.com -> paulgraham), and append .exe when the
+// target is Windows. The target is the running OS unless --base names a binary
+// that looks like it was built for Windows.
+func defaultBinaryName(dir, base string) string {
+	host := filepath.Base(dir)
+	name := host
+	if i := strings.IndexByte(host, '.'); i > 0 {
+		name = host[:i]
+	}
+	if windowsTarget(base) {
+		name += ".exe"
+	}
+	return name
+}
+
+func windowsTarget(base string) bool {
+	if base == "" {
+		return runtime.GOOS == "windows"
+	}
+	return strings.HasSuffix(strings.ToLower(base), ".exe")
+}
+
+func printPackResult(path string, size int64) {
+	fmt.Fprintln(os.Stderr, styleOK.Render("packed")+" "+styleTitle.Render(path))
+	fmt.Fprintf(os.Stderr, "  %s %s\n", styleAccent.Render("size"), humanBytes(size))
+}
+
+func printRunHint(path string) {
+	rel := path
+	if !strings.ContainsAny(path, "/\\") {
+		rel = "./" + path
+	}
+	if windowsTarget(path) && runtime.GOOS != "windows" {
+		fmt.Fprintf(os.Stderr, "  this is a Windows viewer; run %s on Windows\n", styleAccent.Render(filepath.Base(path)))
+		return
+	}
+	fmt.Fprintf(os.Stderr, "  run %s to view the site offline\n", styleAccent.Render(rel))
+	if runtime.GOOS == "darwin" {
+		fmt.Fprintln(os.Stderr, styleDim.Render("  (macOS may quarantine it: xattr -d com.apple.quarantine "+rel+")"))
+	}
+}
+
+// humanBytes renders a byte count in B, KiB, MiB, or GiB.
+func humanBytes(n int64) string {
+	const unit = 1024
+	if n < unit {
+		return fmt.Sprintf("%d B", n)
+	}
+	div, exp := int64(unit), 0
+	for x := n / unit; x >= unit; x /= unit {
+		div *= unit
+		exp++
+	}
+	return fmt.Sprintf("%.1f %ciB", float64(n)/float64(div), "KMGTPE"[exp])
+}
diff --git a/cli/root.go b/cli/root.go
index dec3a5a..c5a8039 100644
--- a/cli/root.go
+++ b/cli/root.go
@@ -7,15 +7,28 @@ package cli
 import (
 	"context"
 	"fmt"
+	"io"
+	"net"
+	"net/http"
+	"os"
 
 	"github.com/charmbracelet/fang"
 	"github.com/spf13/cobra"
+
+	"github.com/tamnd/kage/pack"
+	"github.com/tamnd/kage/zim"
 )
 
 // Execute builds the root command and runs it through fang. main passes the
 // signal-aware context so Ctrl-C cancels the in-flight clone and flushes resume
 // state. It returns the process exit code.
 func Execute(ctx context.Context) int {
+	// A kage binary with a ZIM appended runs as an offline viewer for that site,
+	// ignoring its arguments. A normal build has no trailer and falls through.
+	if ra, size, ok := pack.Embedded(); ok {
+		return runEmbeddedViewer(ctx, ra, size)
+	}
+
 	root := newRoot()
 	opts := []fang.Option{
 		fang.WithVersion(Version),
@@ -41,5 +54,38 @@ func newRoot() *cobra.Command {
 	}
 	root.AddCommand(newCloneCmd())
 	root.AddCommand(newServeCmd())
+	root.AddCommand(newPackCmd())
+	root.AddCommand(newOpenCmd())
 	return root
 }
+
+// runEmbeddedViewer serves the ZIM appended to this executable on an ephemeral
+// local port and opens the browser. It runs until the context is cancelled
+// (Ctrl-C) and ignores all command-line arguments: a packed binary is the site,
+// not the kage CLI.
+func runEmbeddedViewer(ctx context.Context, ra io.ReaderAt, size int64) int {
+	r, err := zim.NewReader(ra, size)
+	if err != nil {
+		fmt.Fprintln(os.Stderr, "kage: corrupt embedded archive:", err)
+		return 1
+	}
+	ln, err := net.Listen("tcp", "127.0.0.1:0")
+	if err != nil {
+		fmt.Fprintln(os.Stderr, "kage: cannot start viewer:", err)
+		return 1
+	}
+	url := "http://" + ln.Addr().String()
+	fmt.Fprintln(os.Stderr, "serving offline site at "+url+"  (Ctrl-C to stop)")
+	_ = pack.OpenInBrowser(url)
+
+	srv := &http.Server{Handler: pack.Handler(r)}
+	go func() {
+		<-ctx.Done()
+		_ = srv.Close()
+	}()
+	if err := srv.Serve(ln); err != nil && err != http.ErrServerClosed {
+		fmt.Fprintln(os.Stderr, "kage:", err)
+		return 1
+	}
+	return 0
+}